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The "ANB" Blog

nov 21

Plan the Prospecting

While most agencies set financial budgets for the coming year, few lay out a prospecting calendar for the coming year. Lay out the plan for the year. Giving yourself a full-year view of your upcoming efforts is a great way to make sure you’re setting the right priorities and you’re creating the best possible opportunities […]

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oct 28

I Know a Sales Person…and You’re No Sales Person

Having account executives manage the selling process (or making them partly responsible for selling) is no easy task. I encountered many an agency that has tried to create some kind of incentive program for account executives to bring in new business and it rarely works. Not only is their primary job managing and caring for […]

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oct 24

Be Realistic…It Takes Time

Building new business is not an overnight sensation. Putting the right program together, finding the right person, and starting the reach out, is in and of itself, a time consuming exercise. The activity of finding opportunities is even more involved. If you bring a new business manager on board (and they’re worth their weight), conversion […]

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oct 23

Know Your Agency Brand Potency

Getting a feel for how you view your world relative to other agency principals is essential to effectively positioning yourself, essential to effectively running your agency, and essential to effectively managing your existing clients. Attend conferences, participate in agency forums. A good network is Second Wind Network (http://www.secondwindonline.com/). This is a group that helps over […]

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oct 14

Constant Re-Invention

I once had Doug Hall, from Eureka Ranch tell the owner of my old company that re-invention is the lifeblood of long-term strength and success. My old owner didn’t listen and he near went into bankruptcy as his business got tired, old, and less interesting to prospective prospects. Re-invention doesn’t have to be dramatic. It […]

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oct 09

Advertising in the 21st Century

Pull yourself out of the trenches. Even if you don’t own the capabilities for managing in the e-space, there are plenty around you that do…and plenty around you that can help you offer these services to prospects. And it’s not just about showcasing the fact that you have the resources…it’s about knowing how to use […]

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sep 30

No Matter the Firm, the Issues are the Same

You are not alone. Big firms with over 200 employees struggle with the same issues as small agencies with as few as 3 or 4 employees. Building new business is no easy task. Central challenge is striking the right balance between managing existing clients and finding the new pot of gold. The bottom line to […]

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sep 27

The Second Hardest Part of Prospecting

Getting the meeting is no easy task. Closing the opportunity can be equally as hard. Generally, there’s a lot of enthusiasm coming out of an initial meeting and it can quickly fade as other things get in the way. Staying with the prospect after the initial meeting is just as important as staying with a […]

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sep 26

Agencies Need to Act Like Marketers

Simply telling your clients to better position themselves and doing nothing to benefit your own efforts is of little value to your agency. Take the time, don’t turn your agency into the “cobbler’s children who have no shoes”.

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