Five Key Steps Agencies Should Take Following An Initial Prospect Meeting


What I find in my world of helping marketing services firms, acting as their outsourced lead generation/business development firm, is that there is usually a lot of enthusiasm, energy, and excitement leading up to and coming directly out of a prospect meeting we set up for them. Then it’s a bit like how a car…
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Ad Agency New Business Truths You May Be Avoiding


It’s amazing how many agencies we talk to that still don’t have a new business process in place. If you’re one of those, or even if you already have a process in place, don’t avoid the truth about new business. I’ll explain. Social media continues to get the lion’s share of press and attention, but…
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RSW/US Named to the Cincinnati Fast 55

Fast 55

We’re taking a break in our normal blogging activities for a bit of (brief) self promotion. We’re very proud that RSW/US has been nominated for the second year in a row as one of the 55 fastest-growing companies in the Cincinnati area. The 55 companies will be honored at a Dec. 10 luncheon, where winners…
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9 Ad Agency New Business Tips to Get Prospects to Call You Back


So much is made of social media these days when it comes to ad agency new business, and rightfully so, as it can be a powerful tool. But it’s critically important to remember the personal call (notice I didn’t say cold call, as we’ve talked about before on this blog). It’s still one of the…
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RSW/US/Second Wind: Agency New Business Survey-Initial Responses


We’re continuing to look at the results of our most recent new business survey we co-sponsored with Second Wind and wanted to take a look at some of the responses so far, specifically those referring to agency social media use. We’ll start with a mention from @robleavitt via Twitter: “@RSWUS – nice work on the…
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A Cringe-Inducing Ad Agency New Business Tale: They Didn’t Qualify


  Some of the best ideas for posts come from the agencies we talk to every day. A recent case in point: this week I was discussing a few facets of ad agency new business: agency specialization, prospect qualification and agencies being able to “walk the walk.” As the story goes, this agency had several…
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