When writing sales and new business letters, some people still seem to write paragraph after paragraph of plain, boring text. Even though the content may be ‘great’, if something is too long, at first glance it can appear boring. If you’re trying to attract someone’s attention, you need to jazz the look of it up [...]
Tips for More Effective Prospect Communications By: Lauren Brown, Director Program Communications, RSW/US Nearly everyone tries to communicate with their prospects, whether it is through letters, emails, or even a direct mail piece. But how much of what you put out there is actually read? What really works and what will resonate? From my years [...]
By Kristina Klopp, RSW/US New Business Director It’s true-sometimes prospecting can feel like speed dating. You’re asking a lot of different people some very specific questions in a short period of time to determine if you’re compatible and have mutual needs. Some people are interested in finding a spouse (an AOR), others are just interested [...]
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