Break On Through-5 Tips to Enhance Your New Business Communication

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When writing sales and new business letters, some people still seem to write paragraph after paragraph of plain, boring text. Even though the content may be ‘great’, if something is too long, at first glance it can appear boring. If you’re trying to attract someone’s attention, you need to jazz the look of it up…
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Ad Agency New Business: Why Won’t They Listen?

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Tips for More Effective Prospect Communications By: Lauren Brown, Director Program Communications, RSW/US Nearly everyone tries to communicate with their prospects, whether it is through letters, emails, or even a direct mail piece. But how much of what you put out there is actually read? What really works and what will resonate?  From my years…
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