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The "ANB" Blog

may 20

PR Firm New Business & Advertising Agency New Business-Apples and Oranges

There are some things that are just meant to be together, like peanut butter and jelly, Mork and Mindy, and that powerful combination of marketing and public relations. I spent 10 years as a PR Manager before joining RSW. During that time, I often felt that I was the red headed step child of the […]

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may 03

Smile and Dial-Your Definition of Cold Calling is Probably Wrong

A mentor and great salesman once told me that he liked cold calling because “we haven’t screwed anything up yet.” I think anyone who has ever taken a call from an upset client can appreciate the sentiment my colleague was expressing. As a seasoned sales person and New Business Manager here at RSW, I have […]

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