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There are some things that are just meant to be together, like peanut butter and jelly, Mork and Mindy, and that powerful combination of marketing and public relations. I spent 10 years as a PR Manager before joining RSW. During that time, I often felt that I was the red headed step child of the [...]
A mentor and great salesman once told me that he liked cold calling because “we haven’t screwed anything up yet.” I think anyone who has ever taken a call from an upset client can appreciate the sentiment my colleague was expressing. As a seasoned sales person and New Business Manager here at RSW, I have [...]
