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jul 30

The Dangers of Agency New Business Social Media – Part 4

Social/digital should play a part in any agency’s new business development effort.   The danger is thinking that just because you are an avid blogger or tweeter, that all the chips will fall into place without any other effort.   In the end, social media is a passive media. While it can be argued to […]

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jul 30

Social Media Peer Pressure

In keeping with the theme of our latest posts here on The ANB, Mack Collier at The Viral Garden blog had a post last week that plays nicely into our current dialogue. It’s titled Companies, Don’t fall for Social Media’s Fear Factor and brings perspective to the current social media onslaught; also adapting nicely to […]

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jul 29

The Dangers of Agency New Business Social Media – Part 3

It is vital that social media play a role in any agency new business program.   The problem I’ve seen in my walks around the agency world is that many don’t do a decent job of keeping content current, fresh, up-to-date.   Consider this…a prospect checks out your blog and the last post was from […]

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jul 27

The Dangers of Agency New Business Social Media – Part 2

Social media is an important component to any successful agency new business program…but there are some dangers. As we at RSW/US engrossed ourselves into the ins and outs of social media for our own benefit, we quickly realized that many of our competitors are also actively involved in social initiatives…which reinforced our belief that in […]

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jul 26

The Dangers of Agency New Business Social Media – Part 1

Social media is an important component to any successful agency new business development program. While important, it is critical to not over-emphasize or become too reliant on social media. I spoke with an agency principal the other day who thinks so much of social media that he is going to use it as his sole […]

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jul 23

Everyone is calling your prospect

So, we talked about posts here on The ANB including more traditional new business methods, like the sometimes daunting cold call. While the social media component is gaining light-speed, actually speaking to someone still ranks high on the list of methods to gain new business for our marketing services clients. (We actually don’t like to […]

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jul 22

"Get on Twitter" is not a Social Media Strategy

This blog continues to be a source of motivation for us at RSW/US as we think about better ways to present valuable new business content amongst the myriad other blogs clamoring for your attention; specifically in terms of content that will benefit agencies and clients alike. So in that spirit, we want to bring in […]

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jul 21

The Growing Pains of Agency New Business Development

Agency New Business can be quite a pain….particularly for those not knowing the importance of keeping on task – and those expecting it to be an overnight sensation. In the summer of 2008 I was introduced to a new client based in Michigan. This client was struggling with account losses and personnel cut-backs. They tried […]

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jul 17

Isolation Booth Part II

The comments from the PJA agency new business post are well worth a look and there’s one in particular that I might say is RSW’s mantra (or one of them): Agency new business development, irrespective of the strategies or tactics employed, is not a part-time proposition. You can’t just drop into the new business landscape […]

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jul 17

The Ad Agency New Business Isolation Booth-Don’t Get In It

A strong ad agency new business post from Phil Johnson at agency PJA on Advertising Age’s Small Agency Diary. Phil lays out a brief yet concise recap of the agencies new business development history. The below paragraph describing their early process encapsulates how so many agencies handle new business and we hear some version of […]

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