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aug 31

Ad Agency New Business: Feed the Beast (Content is King)

Please don’t fault us for a bit of shameless self-promotion, but we’ve started a really spirited conversation over on the 4A’s Business Development blog with our owner, Mark’s Dangers of Agency New Business Social Media. Here’s a recent post from 4A’s Smart Brief: If your business development dance card is not full, you may want […]

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aug 26

5 Ways to Activate Your Ad Agency New Business Toe

As Michael Gass points out in a past post, the biggest DANGER of social media…is doing nothing. Couldn’t agree more. Not only does “doing nothing” mean sitting idly by and watching other agencies blog, tweet, and post on Facebook, but it also means starting a program and not “activating” it. Simply dipping your toe in […]

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aug 25

LinkedIn-The Shemp of the Social Media Three Stooges? (Updated)

(August, 2010: LinkedIn has has made some effective improvements since I originally wrote this post, I’ve added a few more recommendation below.) So one platform that doesn’t seem to get as much play with in the new business/social media context is LinkedIn. Sure you’re probably signed up, maybe you’ve filled out 60% or less of […]

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aug 20

We asked 20 ad agency principals to write their elevator pitch-19 came back with we’re strategic. #fail

Been talking this agency new business issue since the start of RSW/US in 2005. It’s the old cobbler’s children have no shoes syndrome. I remember presenting to a group of advertising owners in Kansas City in 2005 and asked the 20 of them to write down their “elevator pitch” on a piece of paper. 19 […]

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aug 17

Can we call it something else besides “Adding Value?”

I came upon a post from Dosh Dosh about adding value. It’s something we espouse here at RSW/US, but I cringe at the phrase-it’s just become so trite. So I liked going back to the tried and true: Because some people still don’t get it. What’s the underlying principle for successful online marketing, selling or […]

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aug 13

Social Media. Inherently Active or Passive?

In a recent exchange between me and Michael Gass on the RSW/US blog, two different points of view emerge relative to the active (or passive) nature of Social Media used by agencies for the benefit of driving their own new business.  I agree with Michael that Social Media is a must for any good agency […]

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aug 12

“Take out the Garbage, Please!”

I just came across two posts that I felt compelled (that’s right, compelled) to post on. You’ll see they are slightly dated, but hold up quite well. They come from David Meerman Scott’s Web Ink Now and the TechCrunch blog with a post by Robin Waters. They both contain terms/phrases that in an ideal world […]

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aug 10

Ad Agency New Business Darwinism

One of our New Business Managers passed an article around this morning from the Miami Herald site entitled PR and Advertising are at a Crossroads. I doubt anyone that reads this blog or is a part of the agency world needs to be reminded of this “crossroads,” but the article has a few interesting points. […]

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aug 07

Agency New Business-Forget the Shotgun Approach

I think most people that follow social media are familiar with Michael Gass these days, but just in case, Michael heads an agency new business consultancy with a focus on social media. Well worth a visit. Michael had a good post yesterday on his blog, Fuel Lines titled, Expand Your Agency By Narrowing Your Focus. […]

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aug 03

Gotta’ Show, Gotta’ Tell

Tom Martin, President of Zehnder Communications posted a few weeks ago on Ad Age’s Small Agency Diary with a piece called “Use Show & Tell to Sell Your Ideas” and while it’s not directed at agency new business per se, I thought some of the principles he discusses ally themselves nicely with a new business […]

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