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sep 29

SideWiki Breaking the Net in Half!

(August, 2010 update: No)   We’re not the first to blog about SideWiki and won’t be the last, but it’s already causing quite a furor. I can’t even begin to post all the links regarding it, so I won’t, but a few points of note. First, for the uninitiated, SideWiki lets you read and post […]

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sep 24

Do PR Firms have the leg up in terms of their ability to manage the measurement of social media?

I wanted to round out our current focus on PR firms this week, flowing from our recent survey, Agencies’ and Clients’ perspective on the Social/Digital Landscape. We’ve gotten some great feedback, on Twitter especially, as well as from the blogging community. Specifically, we were introduced to The Marketing Tech blog and a post by one […]

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sep 21

PR Outlook May Not Be As Rosy As You Think…But The Opportunity to “Win” The Social/Digital Game Is Strong

In a recent RSW/US survey on the Social/Digital landscape, there appears to be a clear and present opportunity for PR firms to take ownership of the social/digital space. (Download full survey results here.)The survey also suggests that PR firms might have a somewhat inflated view of the long-term health of the PR industry. 73% of […]

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sep 17

I Am the Illegitimate Son of Elvis

I hope your interest is peaked by that headline, because your blog’s headlines are pretty important (The above headline is not true by the way, I know-shocking.) Best and closest example is our own Mark Sneider’s blog post on the 4A’s Business Development Blog a few weeks back, The Dangers of Agency New Business Social […]

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sep 16

Email, you used to be . . .sexier

How about a quick and dirty agency new business post on making what could be cold calls warmer? With all the talk of social media platforms, as effective as they can be, personal calls and emails, to name just two, are still vital and effective.   Email doesn’t get much pub these days; it’s just […]

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sep 15

It’s CreateAthon® Week!

This week is CreateAthon® week and we’re trying to help spread the word. If you’re not familiar, this is a worthy cause and a great idea:   CreateAthon is a 24-hour, work-around the clock creative blitz during which local advertising agencies generate advertising services for local nonprofits that have little or no marketing budget. Since […]

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sep 14

Ad Agencies: When It Comes to New Business, Now is Not the Time to Pull a Kanye

In terms of new business: agencies, you’ve got to get respectfully aggressive right about now. Your clients are slowly starting to spend, those prospects you’ve been consistently reaching out to (you’ve been doing that, right?) are at least thinking about their spend and you’ve got to be at the forefront in terms of expertise and […]

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sep 10

Ad Agencies: Blog For Love! (or for new business, that’s probably better)

The blog tends to get overshadowed these days, doesn’t it? With all the other social platforms out there, we’ve heard more than once about the death of the blog. But from an agency new business standpoint, that couldn’t be further from the truth.Sure, some agencies, like BooneOakley have turned a YouTube video into their homepage, […]

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sep 04

Case Studies-The Bane of Ad Agency New Business?

Case studies are often the bane of our clients’ existence, especially at the beginning of a targeted new business effort. There’s a lot of craft that goes into any given case study (I know, I’m preaching to the choir on that point). Length, form and content are only some of the factors that go into […]

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sep 02

File this under: Best Use of Agency Twitter application for Fresh Buns

This isn’t a brand new story, but it’s so cool, and we came upon a similar problem this afternoon. We have a Hawaiian Shaved Ice stand/hut a few blocks away (Poppy’s). Who knows when they’re actually open-they’re supposed to be open every Summer weekday from 10am to 4pm or something along those lines. Well, they’re […]

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