SideWiki Breaking the Net in Half!


(August, 2010 update: No)   We’re not the first to blog about SideWiki and won’t be the last, but it’s already causing quite a furor. I can’t even begin to post all the links regarding it, so I won’t, but a few points of note. First, for the uninitiated, SideWiki lets you read and post…
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I Am the Illegitimate Son of Elvis


I hope your interest is peaked by that headline, because your blog’s headlines are pretty important (The above headline is not true by the way, I know-shocking.) Best and closest example is our own Mark Sneider’s blog post on the 4A’s Business Development Blog a few weeks back, The Dangers of Agency New Business Social…
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Email, you used to be . . .sexier

Email sexy

How about a quick and dirty agency new business post on making what could be cold calls warmer? With all the talk of social media platforms, as effective as they can be, personal calls and emails, to name just two, are still vital and effective.   Email doesn’t get much pub these days; it’s just…
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It’s CreateAthon® Week!


This week is CreateAthon® week and we’re trying to help spread the word. If you’re not familiar, this is a worthy cause and a great idea:   CreateAthon is a 24-hour, work-around the clock creative blitz during which local advertising agencies generate advertising services for local nonprofits that have little or no marketing budget. Since…
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Ad Agencies: When It Comes to New Business, Now is Not the Time to Pull a Kanye


In terms of new business: agencies, you’ve got to get respectfully aggressive right about now. Your clients are slowly starting to spend, those prospects you’ve been consistently reaching out to (you’ve been doing that, right?) are at least thinking about their spend and you’ve got to be at the forefront in terms of expertise and…
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Ad Agencies: Blog For Love! (or for new business, that’s probably better)


The blog tends to get overshadowed these days, doesn’t it? With all the other social platforms out there, we’ve heard more than once about the death of the blog. But from an agency new business standpoint, that couldn’t be further from the truth.Sure, some agencies, like BooneOakley have turned a YouTube video into their homepage,…
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Case Studies-The Bane of Ad Agency New Business?


Case studies are often the bane of our clients’ existence, especially at the beginning of a targeted new business effort. There’s a lot of craft that goes into any given case study (I know, I’m preaching to the choir on that point). Length, form and content are only some of the factors that go into…
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File this under: Best Use of Agency Twitter application for Fresh Buns

This isn’t a brand new story, but it’s so cool, and we came upon a similar problem this afternoon. We have a Hawaiian Shaved Ice stand/hut a few blocks away (Poppy’s). Who knows when they’re actually open-they’re supposed to be open every Summer weekday from 10am to 4pm or something along those lines. Well, they’re…
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