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oct 29

Is it time to pack it in? (or even more rookie mistakes ad agencies must avoid to gain more new business)

I wrote a post not too long ago about some rookie new business mistakes we see agencies making online (like not linking to your blog from your site, no social media buttons on your homepage, etc.). Consider this post something of a part two. A brief list below of online occurrences that, best case, will […]

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oct 26

An Ad Agency New Business Secret

We talk a lot about consistency of outreach on this blog – and, well, to anyone who will listen in regards to agency new business. We were speaking with a potential client recently about our services and specifically the need to reach out with value. He wondered aloud what that “something of value” was; that […]

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oct 21

Ad Agency New Business-You’re Here to Help, Not to Sell

I read a great post on Mike Myatt’s N2Growth blog titled Stop Selling and Add Value recently and wanted to share it. I know the title of my post is a bit kumbaya, but it’s the way we (at RSW/US) represent and reach out on behalf of our clients and if you’re handling new business […]

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oct 15

Consistency is next to Godliness (When it Comes to Ad Agency New Business)

We talk to agencies every day, both client and prospect, and lately have engaged in a few surprising conversations with agency principals. These principals conveyed they’ve had a pretty good run lately handling new business internally. They’ve created a memorable direct mail piece, have dedicated themselves to social media or made more time to reach […]

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oct 14

Social Media is oh, so sexy-but here’s another reason why you shouldn’t rely too heavily on it for ad agency new business

“According to a new survey of 1,400 CIOs of companies with 100 or more employees, 54% now completely block employees from accessing social networking sites at work.” This is taken from Mashable, from a piece written by Adam Ostrow and, per the title of this post, reaffirmed that agencies can’t rely on social media alone […]

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oct 09

Another Clear and Present Social Media Danger for Ad Agency New Business

In my last “Danger” post on the AAAA’s blog (August 21,2009), I spoke of the dangers associated with agencies not participating in social media (for themselves) or participating and not keeping current, or activating their social media efforts. I recently spoke with an agency principal who has met with a lot of success using social […]

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oct 08

Ad Agencies: Here’s how to build a following on Twitter the right way

There’s so much out there on what you should do with Twitter to make it successful, but I thought I’d share some very simple guidelines we’ve personally used to help us (RSW/US that is) increase our prospect following. These come from Gregory Ferenstein’s Fast Company blog, the FC Expert blog. I’ve listed his 5 tips […]

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oct 07

What You Must Remember To Do Before The Ad Agency Pitch

If we can sing our own praises very briefly, we’ve had some strong client wins lately and one in particular that was a reminder of what you should, or really must do, before you go into that first ad agency pitch meeting. (I’m going to have to be vague in my client descriptions, as it’s […]

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oct 02

2.5 Social Media Rookie Mistakes Agencies Must Avoid to Gain More New Business

Here at RSW/US, we talk to hundreds of agencies a week and also explore about as many agency web sites. It’s always refreshing to see agencies creating sites that embrace their prospective clients, rather than creating sites to satisfy their creative wants. In the same way, it’s also inspiring to see how agencies are incorporating […]

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