An Ad Agency New Business Secret


We talk a lot about consistency of outreach on this blog – and, well, to anyone who will listen in regards to agency new business. We were speaking with a potential client recently about our services and specifically the need to reach out with value. He wondered aloud what that “something of value” was; that…
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Ad Agency New Business-You’re Here to Help, Not to Sell


I read a great post on Mike Myatt’s N2Growth blog titled Stop Selling and Add Value recently and wanted to share it. I know the title of my post is a bit kumbaya, but it’s the way we (at RSW/US) represent and reach out on behalf of our clients and if you’re handling new business…
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Consistency is next to Godliness (When it Comes to Ad Agency New Business)


We talk to agencies every day, both client and prospective, and have engaged in a few surprising conversations with agency principals. These principals conveyed they’ve had a pretty good run lately handling new business internally. They’ve created a memorable direct mail piece, have dedicated themselves to social media or made more time to reach out, either…
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Ad Agencies: Here’s how to build a following on Twitter the right way

twitter cigs

There’s so much out there on what you should do with Twitter to make it successful, but I thought I’d share some very simple guidelines we’ve personally used to help us (RSW/US that is) increase our prospect following. These come from Gregory Ferenstein’s Fast Company blog, the FC Expert blog. I’ve listed his 5 tips…
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What You Must Remember To Do Before The Ad Agency Pitch

Ad Agency Pitch

If we can sing our own praises very briefly, we’ve had some strong client wins lately and one in particular that was a reminder of what you should, or really must do, before you go into that first ad agency pitch meeting. This particular RSW/US client is a B2B communications firm and their prospective client…
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2.5 Social Media Rookie Mistakes Agencies Must Avoid to Gain More New Business


Here at RSW/US, we talk to hundreds of agencies a week and also explore about as many agency web sites. It’s always refreshing to see agencies creating sites that embrace their prospective clients, rather than creating sites to satisfy their creative wants. In the same way, it’s also inspiring to see how agencies are incorporating…
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