Social media needs fewer rockstars, and more rockstar ideas: I'm afraid that too many people are determining who is 'influential' based on how many followers/friends/readers they have. Which is a contributing factor, to be sure, but it's not the end-all-be-all for defining and recognizing people that put forth thoughtful ideas.- Mack Collier, The Viral Garden
RSW Comment: It’s not all about how many followers or readers you have. Mack makes some much-needed points on the idea of the social media “rock star.”
Avoiding email horror stories with video: If you don’t see the video, be sure to click through to the post. The point of the video is critical – adding video to email has a substantial impact on click-through rates (CTR). Cantaloupe clients are seeing 150+% improvements.-Doug Carr, Marketing Tech Blog
RSW Comment: Self explanatory. With platforms like Google Wave, I can see more and more video via email (or Wave, as it were).
6 Blog Add-Ons That Spur Social Media Activity: Want to make it easy for readers to share your great content with their tribes? If so, keep reading as I share six social media add-ons you can effortlessly integrate into your blog today. Your immediate result: much better engagement with your readers. Michael Stelzner, Social Media Examiner
RSW Comment: Worth checking these free add-ons to help along your social media efforts.
Hey, Brands On Twitter: What Happens To Their Work Account When Your Star Employee Quits: One of your employees becomes the real star of the team, and gets tens of thousands of followers over many months, offering fantastic support and just enough personality to be a hit. He starts getting a lot of attention. Then one day, suddenly, he quits.What now? Twittercism
RSW Comment: Situations like these look to become more commonplace as social media becomes further ingrained into corporate activity. Will be interesting to see how corporate policy evolves to compensate.
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