Because there’s more great stuff out there than anyone can possibly get to, we thought we’d point you to some of the noteworthy pieces from last week:
Will Social Media Consultants Practice What They Preach? In the past eighteen months, most companies have come to accept social media as an inescapable part of their marketing and communications. And most stop right there. Social media's just another way to message, advertise and market. Only a few brands have embraced it as a conversational tool with the power to transform their businesses.-Alexandra Samuel, Conversation Starter
RSW Comment: A call for more transparency from social media experts. Interesting point, although I think there’s a lot more transparency out there than the author indicates.
Why Digital Agencies Aren't Ready to Lead: Any conversation about digital marketing these days includes at least one mention that traditional agencies just "don't get it." While this may be correct, what's equally true is that digital agencies are not ready to take the lead.-Ana Andjelic, Digital Next
RSW Comment: Wow, this post stirred up a lot of vitriol-and agreement, to be fair. In a nutshell, Ana argues that digital agencies, generally, don't know the business of marketing like traditional agencies. You’ll want to read the comments underneath this one.
How to be a star employee on social media: When it comes time for hiring managers, managers within your company, or business partners to find out about you and your work, social media is the first place people go. Famously, we Google the name and the fun begins. Much has been made of the boss firing the employee after the employee disses the boss on Facebook along with many other examples. But what if you wanted to represent yourself as the star employee you are right now? How would you do that through social media?-
RSW Comment: Smart primer on how to take best advantage of social media in the workplace.
Are Top B2B Agencies Worth Following on Twitter?: With Twitter lists continuing to roll out to users (currently at 25%, expected for all users soon), everyone wants to create lists of valuable followers. We have already written about leveraging Twitter Lists for success, but what about using them to listen to industry thought leaders. This is an important part of the community of Twitter and connecting to others in your niche or industry.-Jeffrey L. Cohen, Social Media B2B
RSW Comment: Jeffrey puts forth that “most top B2B agencies are not worth following on Twitter at this time because they do not provide enough compelling content.” Curious if he’s right.
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