9 Ad Agency New Business Tips to Get Prospects to Call You Back

So much is made of social media these days when it comes to ad agency new business, and rightfully so, as it can be a powerful tool. But it’s critically important to remember the personal call (notice I didn’t say cold call, as we’ve talked about before on this blog). It’s still one of the most powerful tools, and skills, we employ here at RSW/US to help our agency clients gain new business. And with social media gaining more prominence, speaking articulately, persuasively and with empathy becomes even more valuable. In other words, don’t lose your edge while you tweet and post away.

Along those lines, we had a client send us the below list from Jill Konrath’s site, Selling to Big Companies. All 9 of these are excellent points and are RSW/US gospel when it comes to personal calling.

The only quibble I have is the title of #9. Jill uses the word script in the title, but in the body of the text, mentions outline, which I think is a better fit.

Take these to heart. (You’ll need to click on the image to read.)

Great tips, and what’s key to remember in a new business outreach is not to rely too heavily on any one medium. Make sure it’s a healthy mix, or you’ll deprive yourself of potential opportunities.

Click here for Jill Konrath’s blog