Happy Holidays from everyone at RSW/US. I hope the following brief video is helpful in framing your agency new business program as we enter the New Year. While you’re (hopefully) recharging over the Holidays, keep the 5 tips from the above video in mind so you can enter 2011 with a solid new business platform. Looking forward [...]
We occasionally focus posts on sales basics and this is one of those times. Always good, especially with the New Year nipping at our heels, to re-focus on the basics on occasion. Which brings me to a recent article from Kelley Robertson at RainToday.com, How to Lose a Prospect’s Attention in 5 Seconds. Bottom line: [...]
Looking to 2011, we’ve got a lot on our plate: potential new site and blog re-design, webinar and conference plans and other good stuff. But a big focus for us in 2011 will be analytics and just how effective our efforts to bring in new business really are. Sure, we get good feedback via WOM, [...]
What does the comments section do for you? Traditional thought is the more the better, speaking very generally. It’s an indication of blog popularity, can be helpful in regards to site backlinks, etc. But a few recent examples I’ve come across cast a different light on the traditional thought process. Bottom line: just because you’re [...]
An article this week in Advertising Age ( When It Comes to Facebook, Relevance May Be Redefined) points to the ever-growing importance of “stream marketing.” If social media is a part of your agency new business program, you should continue reading. (Plus there’s one quote that may piss you off a bit as well.) A [...]
Getting your agency employees on the new business bandwagon can greatly enhance your chances of success in obtaining new clients. But I don’t have to tell you, it’s easier said than done; especially for mid-size and smaller agencies, as time is at a premium and taking care of clients invariably (and understandably) comes first. [...]
Yes, Another Post on Ways LinkedIn Can Help You Win New Business (but it will help, I promise)
I know, another blog post on the X (insert number here) things you need to know about yet another social media platform, but before you stop reading, here’s why I’m posting on the topic of LinkedIn. I believe I’ve said it previously, but social media for agency new business is like new business overall, in [...]
I would be interested to hear the answer to the above, as we’ve been asking this question lately. May seem silly to ask or at the very least counterintuitive, but take a look, randomly, at any agency’s blog. After seeing a few you may ask yourself the following questions: -Who exactly is their audience, [...]
Two intriguing posts that caught my attention this week came from The Ad Contrarian and Mack Collier’s blogs. Both these posts touched on questions we’re asked from agency clients as we help them with their social media programs. More specifically the value and return social media delivers commensurate with the time devoted to [...]
The answer of course is both, but let me explain. Last week I read a fascinating interview with Herbie Herbert, the manager of Journey from their inception until the late eighties or so. I didn’t read it so much because I like Journey (although I do, I’ll admit it) but because of the background machinations of [...]
