Let's talk about stats

A few quick stats related to agency new business from around the web, and internally here at RSW/US,  you might find interesting. First, a big-picture stat that, quite frankly, is not really apropos of the post’s theme but interesting nonetheless: What percent of American internet users use Twitter?  Answer: 8%. (Per  Pew Research Center’s Internet & […]

team

Getting your agency employees on the new business bandwagon can greatly enhance your chances of success in obtaining new clients.  But I don’t have to tell you, it’s easier said than done; especially for mid-size and smaller agencies, as time is at a premium and taking care of clients invariably (and understandably) comes first.   […]

Journey

The answer of course is both, but let me explain. Last week I read a fascinating interview with Herbie Herbert, the manager of Journey from their inception until the late eighties or so.  I didn’t read it so much because I like Journey (although I do, I’ll admit it) but because of the background machinations of […]

tall hamburger

We’re excited to present the second part Jude Fischer’s guest post, What’s “Worth” More Budgeting Dollars: Lead Nurturing vs. Lead Generation.  Jude further discusses budgeting, and the results other companies are realizing through their lead nurturing efforts. Studies by Gartner, Forrester and a host of others indicate that anywhere between 70% and 95% of the […]

the replacements

First, welcome to our 200th post! We’ll try not to injure our arms patting ourselves on the back. In all seriousness, it has been a real pleasure to be a part of this blog, and to see where it’s taken us in the year and a half we’ve been writing it and engaging in social […]

coffee trigger

We’re excited to have a two-part guest post by Jude Fischer at Adventive Marketing, Inc: What’s “Worth” More Budgeting Dollars: Lead Nurturing vs. Lead Generation. Jude’s post fits in nicely with our methodology and commitment to lead nurturing. We so often hear “lead generation” as a catch-all for ad agency new business development, but don’t […]

eel slap

I’ve been reading Adam Singer’s blog the future buzz lately and one of his recent posts, Most Marketing And PR Agency Blogs Are Unreadable was a fairly stirring indictment of the state of ad agency and PR blogging. While I think there’s a bit of blanket generalization in the post, for the most part, it’s right-on. The […]

frontline combat

Hire someone internally to handle your agency new business effort or look outside to a company like RSW/US or others out there. A tough call perhaps, the good news is you’re thinking about it. (You are, right?) Let’s focus on that internal hire, and more specifically the hiring process for the purposes of this post. […]

There have been a few articles lately bemoaning the state of the advertising industry and specifically how some in the industry have left big agencies to make it on their own by opening an agency themselves. The most recent is titled “Creative Exodus in Adland: It’s Just Not ‘Fun’ Anymore.” And it’s eye-opening on a […]

old people

In our most recent survey on agency new business, Agency executives state that the top reason why they find it a lot harder to obtain new business this year, relative to years past is because it’s a lot harder to break through to prospects. Typically, this “reason why” ranks among the higher reasons why Agency […]