Did You Plan for 2010?

Your clients create marketing plans as the year comes to a close, did you?

Without a roadmap of where you need to go and how you need to support your business, you’ll end up with a series of tactics that are likely to be short-lived, not sustainable, and not consistent in terms of their messaging and impact.

Every year, we take an objective look at the performance of each our client’s programs (the agencies we represent as their outsourced business development group), and map out the improvements we need to make to strengthen their initiative so they can win more business in the upcoming year.

We discuss messaging, collateral support, success metrics, and goals.

You need to do the same for your agency if you haven’t already. When your plan is complete, create a flowchart of planned activity and pin it to your wall so you can see what’s in front of you and you can effectively allocate resources to address the needs of your plan.

Be relentless. Stay with it. Be objective. Constantly add value. Know that nothing is ever perfect.