Thanks to eMarketer

eMarketer featured our most recent survey in their February 22 article, Will Pure-Play Agencies Survive?:

The shift in marketing dollars from traditional to digital media may be well under way, but companies are happy with their full-service ad agencies and generally unlikely to adopt a digital-only shop for their online campaigns, according to research from RSW/US, which works with full-service and specialized agencies for lead generation.

Two-thirds of marketers told RSW/US they were highly satisfied with their primary agency, awarding a rating of at least 7 on a 10-point scale. Even more said they would use their primary agency again.

When it came to digital expertise specifically, however, clients were unimpressed. Less than two-fifths of respondents rated their full-service agencies 7 or higher in this area, consistent with RSW/US’s 2009 findings. Even so, relatively few companies, small or large, used an exclusively digital agency for their online and social marketing campaigns.

More in the full article here.