Thanks to Second Wind!

A big thank you to our strategic partner, Second Wind, for spotlighting our recent survey. Per their site’s home page:

Second Wind Marketplace partner, RSW/US, published their annual A Client’s Perspective on Agencies survey earlier this week. A key finding: agencies that claim digital expertise were ranked at between 1 and 5 on a scale of 1-10, with ten being excellent. This disconnect between agency and client perceptions of agency digital skills is harming many account relationships. “The agency that can help clients understand how to use social/digital and how to integrate these [media] effectively into more traditional initiatives will, in the end, win the day,” says RSW president Mark Sneider.

Second Wind’s site and our survey download are here and if you’re an agency principal and not currently a member, they’re well-worth checking out. From their site, Second Wind offers a vast collection of industry tools, knowledge and collaborative venues to help meet the daily needs of your business. Second Wind currently serves thousands of agency principals and employees in North America and several foreign countries.