First Meeting Advice for Ad Agencies

first meeting

Our past survey on First Meetings and Closing Effectiveness (Client and Agency perspective) suggests that Agencies have some real issues they need to address when in first meetings or first calls with prospective clients. We recently had two discussions with RSW/US agency clients, counseling them on their first meetings with prospects and thought that some…
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The Ad Agency New Business Technique You’ve Never Tried

Betting Window

Okay, maybe you have, but this agency new business technique was a first for me. I was talking to an agency principal last week about our services and asked how they’d been handling new business. In answer, he related what we hear often from agencies: his desire to stay consistent with a new business reach out…
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Ad Agency New Business: First Meetings and Closing Effectiveness

  In our recent survey of Marketers (and Agencies), 78% of Marketers state that Agencies don’t know enough about their business when they walk into first meetings. And many say that Agencies are too aggressive in their follow-up to win agency new business. Now granted this is all a matter of perspective…but some important and…
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Mark Sneider Speaking at MCAN This Weekend in Austin


We’re excited to have our own Mark Sneider speaking on Agency New Business at the MCAN meeting this weekend in Austin, TX. Mark’s speaking Friday morning and looking forward to talking with MCAN members. See you there.

We have the new business proof, ad agencies still need to sell


We’ve never integrated a comment from our blog into a post before, seems like cheating, but we received one on a recent post, Don’t forget, at some point you’re still going to have to sell and it begged to be shared. It bolstered my main point of that post so well actually that feel I should…
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Ad Agency New Business: Walk the Talk


In Lee McKnight’s Wednesday, May 5th post (“New Business Engagement and the Importance of Keeping that Flame Burning”) he speaks of the importance of maintaining current and relevant communication with your potential clients when using social media.  He notes that he sees a lot of regurgitation of Twitter feeds and a lot of agencies just talking to…
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Don’t forget, at some point you’re still going to have to sell


No matter how far along agencies climb up the digital/social ladder or are flush with referrals, when it comes to new business, agencies will always need to actually talk to a prospect at some point and sell them on services. Could be a very quick, soft sell or a start from square one and that’s…
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Ad Agency New Business Engagement-Keep the Fire Burnin’


I mentioned several posts back our recent retreat and then re-entry into Twitter within the last few months. One of the big reasons was disillusionment with the kind of information being regurgitated on Twitter. I realized a big part of my lack of interest and dissatisfaction was the one-sidedness of so many of the people…
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