Ad Agency New Business: First Meetings and Closing Effectiveness

In our recent survey of Marketers (and Agencies), 78% of Marketers state that Agencies don’t know enough about their business when they walk into first meetings.  And many say that Agencies are too aggressive in their follow-up to win agency new business.  Now granted this is all a matter of perspective…but some important and useful insights that can help both Marketers and Agencies in that first meeting can be found in our “First Meetings” survey. If interested in a copy, you can find it here.