We wanted to thank everyone who joined our first webinar yesterday; we had a excellent turnout and continue to receive great feedback. Some quick housekeeping notes regarding our summer series, View From the Marketer’s Eye: -You can watch yesterday’s webinar, First Meeting and Closing Effectiveness – 78% of Agencies Don’t Know Enough, by clicking here. [...]
RSW/US:View From the Marketer’s Eye Continuing our View From the Marketer’s Eye series, this week’s marketer’s quote, in answer to the question, “What common mistakes do agencies make during their first meeting?” They come unprepared and seemingly haven’t bothered to take the time for basic research about our business. We received countless comments of a similar [...]
Michael Gass recently promoted the value of The List (MG Post) and the importance of list development. We couldn’t agree more. Building fresh, well targeted lists are a critical part of establishing a quality new business development program. When I started RSW/US, I strongly believed that offering list development as part of our new business [...]
RSW/US:View From the Marketer’s Eye Continuing our View From the Marketer’s Eye series, this week’s marketer’s quote, in answer to the question, “Going into a first meeting, what do you typically end up getting from the agency?” A lot of talking – We have very large medical companies in our area and most agencies come [...]
Our agency clients’ prospects vary widely in terms of size, from Fortune 500 on one end of the spectrum to small local businesses on the other and it’s important we know the right approach to all of them. John Jantsch at Duct Tape Marketing wrote an insightful post last week on the small business segment [...]
RSW/US:View From the Marketer’s Eye Continuing our View From the Marketer’s Eye series, this week’s marketer’s quote, in answer to the question, “Going into a first meeting with an agency, what do you look for from an agency?” RESPECT for our knowledge. Don’t assume you are the expert and we are a bunch of morons [...]
In our latest survey on First Meetings and Closing Effectiveness (download survey) there is a great divide that is unearthed between what Agencies say they are giving Marketers during first meetings and what Marketers say they are getting. At the end of the day, at the end of the meeting, you want your Marketing prospect [...]
RSW/US:View From the Marketer’s Eye With the release of our latest survey, First Meetings and Closing Effectiveness next week, we’re launching two new initiatives for the summer we’re excited to share with you. First is our View From the Marketer’s Eye Webinar series. We’ll be releasing the schedule and details next week, along with how to register [...]
I spoke recently about our services with the CEO of an agency that’s currently working with, amongst other clients, a Fortune 500 company, and doing some great work for them. So you might ask, why were they talking to us? Good question, and it quickly became evident. While they’ve secured good work and strong clients, [...]
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