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jun 30

RSW/US Post-Webinar: Bite-Size Chunks of Agency New Business Inspiration

A reach back into the RSW/US agency new business vaults: You can watch our webinar  First Meeting and Closing Effectiveness – 78% of Agencies Don’t Know Enough, here. Neal Kielar from Agency Babylon summarized the main points from that webinar, and yuo can see those in his tweets below: bite-sized pieces of new business inspiration. -Weak strategy […]

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jun 24

Is this why your ad agency new business effort isn’t working?

RSW/US:View From the Marketer’s Eye Continuing our View From the Marketer’s Eye series, this week’s marketer’s quote, in answer to the question, “What common ad agency new business mistakes do agencies make during their first meeting?” They come unprepared and seemingly haven’t bothered to take the time for basic research about our business. We received countless […]

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jun 24

Lists Are Only As Good As The Day You Use Them

Michael Gass recently promoted the value of The List (MG Post) and the importance of list development. We couldn’t agree more. Building fresh, well targeted lists are a critical part of establishing a quality new business development program. When I started RSW/US, I strongly believed that offering list development as part of our new business […]

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jun 17

Are You Experienced? (Wonderful, but your prospects may not want to hear it.)

RSW/US:View From the Marketer’s Eye Continuing our View From the Marketer’s Eye series, this week’s marketer’s quote, in answer to the question, “Going into a first meeting, what do you typically end up getting from the agency?” A lot of talking – We have very large medical companies in our area and most agencies come […]

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jun 16

How Your Ad Agency Can Electrify Small Business Prospecting

Our agency clients’ prospects vary widely in terms of size, from Fortune 500 on one end of the spectrum to small local businesses on the other and it’s important we know the right approach to all of them. John Jantsch at Duct Tape Marketing wrote an insightful post last week on the small business segment […]

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jun 10

Aretha Franklin Was Right. (About Ad Agency New Business, Amongst Other Things)

RSW/US:View From the Marketer’s Eye Continuing our View From the Marketer’s Eye series, this week’s marketer’s quote, in answer to the question, “Going into a first meeting with an agency, what do you look for from an agency?” RESPECT for our knowledge. Don’t assume you are the expert and we are a bunch of morons […]

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jun 09

Check the Boxes-More Ad Agency First Meeting Advice

In our latest survey on First Meetings and Closing Effectiveness (download survey) there is a great divide that is unearthed between what Agencies say they are giving Marketers during first meetings and what Marketers say they are getting. At the end of the day, at the end of the meeting, you want your Marketing prospect […]

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jun 03

The Ad Agency New Business Catch-22 or You Only Brought the Suits?

RSW/US:View From the Marketer’s Eye With the release of our latest survey, First Meetings and Closing Effectiveness next week, we’re launching two new initiatives for the summer we’re excited to share with you. First is our View From the Marketer’s Eye Webinar series. We’ll be releasing the schedule and details next week, along with how to register […]

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jun 02

Ad Agency New Business Questions: Are you asking yourself the tough ones?

I spoke recently about our services with the CEO of an agency who had several ad agency new business questions. He mentioned currently working with several Fortune 500 companies, and doing some great work for them. So one of my first questions to him- why are we talking? Good question, and it quickly became evident. […]

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