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jul 29

A Time Saving Method To Help Agencies Connect With Prospects

We’ve been experimenting lately with different, better and newer ways to use social media, for ourselves as well as clients. LinkedIn has rolled out some features lately and there’s one that may benefit your agency new business efforts without taking a lot of your time. If you haven’t given LinkedIn “Answers” a try yet, I […]

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jul 27

(The Perils Of) Ad Agency New Business by Committee

We occasionally run into agencies that feel it necessary to be all inclusive when it comes to ad agency new business - they don’t want to leave anyone out of the decision making process. While this might be good for some business decisions related to the agency, it can be disastrous for new business. New business […]

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jul 22

RSW/US Counsel on Closing Webinar-Ad Agency New Business Cliffnotes

From our ad agency new business Counsel on Closing webinar (view here), an assemblage of the best tweets sent during  the webinar. Thanks to all who tweeted! -Main reason marketers look for new agencies= 44% not happy w/ strategy or thinking #RSWUS -78% Marketers say Agencies don’t know enough about them #RSWUS -Marketer Reasons for Saying Agencies are […]

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jul 21

Principles Made Practice

Yesterday I hosted a webinar on the “rules” and principles one needs to follow when setting meetings with prospects, when preparing for meetings with prospects, when in meetings with prospects, and when working to close business with prospects. In the event you’re interested, here is a link to the webinar:  Click here.  It might prove of […]

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jul 15

Ad Agency New Business: You Can’t Help Everybody

RSW/US:VIEW FROM THE MARKETER’S EYE Continuing our View From the Marketer’s Eye series, this week’s marketer’s quote, in answer to the ad agency new business question, “What common mistakes do agencies make during their first meeting?” [Agencies] try to be all things, solve everything. What agency is possibly great at everything? It would be so […]

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jul 15

Turning Ad Agency New Business up to 11

I couldn’t resist the oft-used Spinal Tap reference to refer to ad agency new business, and the inspiration came from this Copyblogger post: How to Find Thousands More Prospects for Your Business. While the post is directed more towards online product selling, it fits nicely into the agency new business world as well. A summary […]

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jul 08

Ad Agency New Business: Half Your Words Don’t Matter

I was recently in a monthly ad agency new business update call with a client and he was on his cell. I could only hear 1/2 his words because his cell was breaking up. At one point, he paused, and said “how about I call you back on my land line”. “Ok, I said.” During […]

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jul 07

So, Are You Giving Prospects the Credit They Deserve?

We’re excited to have last week’s webinar sponsor, Neal Kielar of Agency Babylon, guest post today. We posted a few weeks back on respecting a marketer’s knowledge and Neal adeptly expands on the question asked of agency leaders, “Think you’re smarter than your clients and prospects?” In the volumes that have been written about outrageous, […]

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