We’ve been experimenting lately with different, better and newer ways to use social media, for ourselves as well as clients. LinkedIn has rolled out some features lately and there’s one that may benefit your agency new business efforts without taking a lot of your time. If you haven’t given LinkedIn “Answers” a try yet, I [...]
We occasionally run into agencies that feel it necessary to be all inclusive – they don’t want to leave anyone out of the new business development decision making process. While this might be good for some business decisions related to the agency, it can be disastrous for new business. New business requires quick thinking, quick [...]
Thank you to everyone who attended our webinar (Counsel on Closing) on Tuesday. We now have it on our survey/webinar page (here) if you’d like to re-visit any portion of it. Our next webinar is August 10th, Social/Digital Media-Marketer and Agency Perspective, and hope you can attend. (Registration is here.) We’re getting some great [...]
Yesterday I hosted a webinar on the “rules” and principles one needs to follow when setting meetings with prospects, when preparing for meetings with prospects, when in meetings with prospects, and when working to close business with prospects. In the event you’re interested, here is a link to the webinar: Click here. It might prove of [...]
RSW/US:VIEW FROM THE MARKETER’S EYE Continuing our View From the Marketer’s Eye series, this week’s marketer’s quote, in answer to the question, “What common mistakes do agencies make during their first meeting?” [Agencies] try to be all things, solve everything. What agency is possibly great at everything? It would be so refreshing to hear ‘blogger [...]
I couldn’t resist the oft-used Spinal Tap reference for the title of this post (it fits). I read a Copyblogger post yesterday (see link at the end of this post) that unwittingly did a nice job of encapsulating our new business philosophy. While the post is directed more towards online product selling, it fits nicely [...]
Post by RSW/US Owner & President Mark Sneider I was recently in a monthly agency new business update call with a client and he was on his cell. I could only hear 1/2 his words because his cell was breaking up. At one point, he paused, and said “how about I call you back on [...]
We’re excited to have last week’s webinar sponsor, Neal Kielar of Agency Babylon, guest post today. We posted a few weeks back on respecting a marketer’s knowledge and Neal adeptly expands on the question asked of agency leaders, “Think you’re smarter than your clients and prospects?” In the volumes that have been written about outrageous, [...]
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