How an Agency Successfully Dismantled Their Traditional Structure: A Roadmap

Dismantle

We’re proud to have Cathy Rigg Monetti, a partner and brand consultant at Riggs Partners, guest post on the fundamental shifts agencies find themselves in, and how, specifically, Riggs Partners successfully adopted a radical change in their own structure. If you’re a principal of a small to medium sized agency, this post is vital reading.…
Read more

Ad Agency New Business: Your Effort is Only as Good as Each List

I think

As a result of efforts to encourage more RSW/US employees to guest on our blog, we’re excited to have one of our List Development Managers, Jake Cripe, supply us with some thoughts on a topic that’s probably not discussed enough, ad agency new business lists. While our new business directors are at the forefront, the…
Read more

Social Media & PR: Beyond the No. 2 Pencil

pencil

In my previous post, I broke down the voluminous (at least by today’s ADD standards-people don’t read anymore right?)  article from Mashable on the future of the press release and today we’ll focus on what their pros consider the current limitations of social media in the PR context. Question: If the version of social media currently…
Read more

5 Predictions on the Future of the Press Release

PR future

  In the last year, we’ve posted on the “demise” of the press release (R.I.P. Press Releases) and on the advantages PR firms have over agencies in taking the lead on social media (Do PR Firms have the leg up in terms of their ability to manage the measurement of social media), so I was…
Read more

Clients That Don’t Understand the Value of Social-What To Do?

brain fire

In our new business webinar, Social/Digital Media – Marketer and Agency Perspective (click here if you’d like to see it) we received an interesting question. One which I thought was worth sharing with you, along with my response to the agency principal below. The question was: When clients don’t understand the value of social/digital (particularly in…
Read more

The Horrible Truth Behind Three Common Agency New Business Tactics

Horrible truth

There are three agency new business tactics we most often see agencies either run screaming from or embrace with the fervor of the recording industry to a dwindling business model. Marketing Prof’s recent post, “Three Ways to Improve Your Lead-Generation Efforts” succinctly provides the reasoning behind what to avoid or pursue. Agencies Often Run Screaming…
Read more

No Consultants Required – Step It Up!

Better Late

With fewer Marketers reaching out and paying for Agency Search Consultants to help them manage their searches for new agencies (click here for AdWeek article), it is time to really step up your outreach. Particularly given we’re rolling into the pre-planning/new budget setting/re-evaluate my agency season. If you don’t have a well organized agency new…
Read more