Happy Holidays from everyone at RSW/US. I hope the following brief video is helpful in framing your agency new business program as we enter the New Year. While you’re (hopefully) recharging over the Holidays, keep the 5 tips from the above video in mind so you can enter 2011 with a solid new business platform. Looking forward [...]
We occasionally focus posts on sales basics and this is one of those times. Always good, especially with the New Year nipping at our heels, to re-focus on the basics on occasion. Which brings me to a recent article from Kelley Robertson at RainToday.com, How to Lose a Prospect’s Attention in 5 Seconds. Bottom line: [...]
Looking to 2011, we’ve got a lot on our plate: potential new site and blog re-design, webinar and conference plans and other good stuff. But a big focus for us in 2011 will be analytics and just how effective our efforts to bring in new business really are. Sure, we get good feedback via WOM, [...]
What does the comments section do for you? Traditional thought is the more the better, speaking very generally. It’s an indication of blog popularity, can be helpful in regards to site backlinks, etc. But a few recent examples I’ve come across cast a different light on the traditional thought process. Bottom line: just because you’re [...]
An article this week in Advertising Age ( When It Comes to Facebook, Relevance May Be Redefined) points to the ever-growing importance of “stream marketing.” If social media is a part of your agency new business program, you should continue reading. (Plus there’s one quote that may piss you off a bit as well.) A [...]
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