Posts this time of year are always interesting because you (the reader) are typically entirely too busy to read blogs. And when you do have time to read them, most posts this time of year are “looking ahead to 2012” type of posts. So, since you’re busy, here’s a quick post focusing on “the now.” [...]
Mark Sneider, Owner/President of RSW/US, discusses the outlook for 2012 as seen through the eyes of Marketers and Agencies – calling out some differences and some meaningful similarities. Mark also offers Agencies counsel on how to best manage what looks to be a much more competitive landscape in 2012.
A tale of agency new business positioning from sunny California: We were there for a new client kickoff, had beautiful weather and an hour or so before the meeting and decided to take in the neighborhood. We essentially walked around the same block a few times and the second time around, I noticed a Mandarin restaurant that I could have sworn was on the other side of the block. Well, there were in fact two Mandarin restaurants in the same block. While not shocking, it was strange that they would do so little to differentiate themselves. Not knowing how old each restaurant was, perhaps the neighborhood just really loved their Mandarin cuisine? Agency New Business Positioning-All the Same Fast forward to a few hours later to the [...]
Many thanks to the 4A’s and the Orange Forum for inviting Mark Sneider (RSW/US Owner & President) to speak last week (December 1) at 4A’s Orange Forum in Atlanta, Georgia. Mark discussed the importance of making each agency prospect mentally “Check the Boxes” in response to the agency’s new business process…from the start of the prospecting process – when first [...]
We consistently hear from agency principals that their new business effort is most similar to The Cobbler’s Children story. So much so, we thought it would be fun to encapsulate how similar by creating a comic telling the story-where agency principals often find themselves when creating and maintaining a new business program. (to zoom and view each page in one frame, click the minus button in the [...]
Guest post by RSW/US New Business Director Kris Klopp You’re all familiar with the 4 P’s of marketing, product, price, place and promotion. Chances are there are other P words you’re using in your prospecting that should be banished from your vocabulary: Passion, Process and Proven. Although each is worthwhile, every agency you’re competing against [...]
11/11/11 marked two special occasions at RSW/US: 11/11/11 was our sixth anniversary…which we celebrated with a nice pot luck dinner and a little bubbly. 11/11/11 more importantly marked the end of our first annual Soles4Souls campaign. With the help of about a half dozen of our agency clients and our own efforts, we raised the [...]
Let’s get right to the point, holidays are upon us, yes? Consistency and time are two of the biggest enemies agencies face when it comes to new business, and this holiday time reminded me of another: your prospects are insanely busy. And now you’re thinking, ‘Thanks for the revelation Lee, yeah and so are we.” [...]
Guest post by RSW/US New Business Director Kris Klopp If you don’t know where you are going, any road will take you there – Lewis Carroll Developing a new business development strategy can be an overwhelming task. Like the quote above, it really doesn’t matter which way you go, if you don’t know where you [...]
I was led to the Content Marketing Institute (CMI) site recently in a discussion with an agency principal (thanks Mark!) and I would recommend it as reading that will help boost your agency new business content efforts. An interesting piece on content and inbound marketing (The 7 Business Goals of Content Marketing: Inbound Marketing Isn’t Enough) [...]
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