Agency New Business: Stop Looking Ahead For a Minute & Think About “The Now”

Stop looking ahead

A quick post focusing on “the now.” Take a minute to think about your current clients. Don’t Forget Thinking about your new business plan ongoing is, of course, critically important, but three things in regards to current clients you shouldn’t forget: 1)      Do you have a plan to retain current clients? If not, you need…
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RSWUS – 2012 Agency and Marketer Look Forward

Mark Sneider, Owner/President of RSW/US, discusses the outlook for 2012 as seen through the eyes of Marketers and Agencies – calling out some differences and some meaningful similarities. Mark also offers Agencies counsel on how to best manage what looks to be a much more competitive landscape in 2012.  

Agency New Business Positioning-All The Same?


A tale of agency new business positioning from sunny California: We were there for a new client kickoff, had beautiful weather and an hour or so before the meeting and decided to take in the neighborhood. We essentially walked around the same block a few times and the second time around, I noticed a Mandarin restaurant that I could have sworn was on the other side of the block. Well, there were in fact two Mandarin restaurants in the same block. While not shocking, it was strange that they would do so little to differentiate themselves. Not knowing how old each restaurant was, perhaps the neighborhood just really loved their Mandarin cuisine? Agency New Business Positioning-All the Same Fast forward to a few hours later in our new…
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Mark Sneider Speaks on Agency New Business at 4A’s Orange Forum

Atlanta Business

Many thanks to the 4A’s and the Orange Forum for inviting  Mark Sneider (RSW/US Owner & President) to speak last week (December 1) at 4A’s Orange Forum in Atlanta, Georgia. Mark  discussed the importance of making each agency prospect mentally “Check the Boxes” in response to the agency’s new business process…from the start of the prospecting process – when first…
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RSW/US: Agency New Business & The Cobbler’s Children-The Comic Book

Cobbler's Children Cover

We consistently hear from agency principals that their new business effort is most similar to The Cobbler’s Children story. So much so, we thought it would be fun to encapsulate how similar by creating a comic telling the story-where agency principals often find themselves when creating and maintaining a new business program. (to zoom and view each page in one frame, click the minus button in the…
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The Only P in Your Prospecting Should be Your Prospect


Guest post by RSW/US New Business Director Kris Klopp You’re all familiar with the 4 P’s of marketing, product, price, place and promotion. Chances are there are other P words you’re using in your prospecting that should be banished from your vocabulary: Passion, Process and Proven. Although each is worthwhile, every agency you’re competing against…
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Cobblers Helping Children


11/11/11 marked two special occasions at RSW/US: 11/11/11 was our sixth anniversary…which we celebrated with a nice pot luck dinner and a little bubbly. 11/11/11 more importantly marked the end of our first annual Soles4Souls campaign. With the help of about a half dozen of our agency clients and our own efforts, we raised the…
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Agency New Business: Why It’s Not Always About The Content

Provide content my prospects can use

Consistency and time are two of the biggest enemies agencies face when it comes to new business, on top of that-your prospects are insanely busy. And now you’re thinking, ‘Thanks for the revelation Lee, yeah and so are we.” Well, that’s true, you are busy. But what we consistently find is a new business effort…
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Your Agency New Business Content: 57 Channels & Nothing On?


I was originally led to the Content Marketing Institute (CMI) site in a discussion with an agency principal and I would recommend it as reading that will help boost your agency new business content efforts, and one post specifically, The 7 Business Goals of Content Marketing: Inbound Marketing Isn’t Enough. The first half of the post delves…
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Don’t Be That Agency with the Black Bar Hiding Your Face


Guest post by RSW/US New Business Director Kris Klopp There is a women’s fashion magazine that used to post photos of Fashion Do’s and Don’ts, highlighting some good and some not so good fashion choices. On all of the dreaded “Don’ts” faces, they used a big, black bar over the person’s eyes to obscure your…
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