RSW/US Twitter Feed:
- What a Supermodel and Pop Star Can Teach You about New Business Development http://t.co/l0MOHt0L
- Agency New Business: Survival of the Fittest http://t.co/jaj8uCId
- Agency Web Sites: Still a Hot Mess http://t.co/JgLlWrPX
“Every opportunity is a meeting.” It is not true (at least not in regards to a quality meeting) but some ad agency new business salespeople treat every “yes” as a winner. For many reasons, that’s a mistake. Why? 1) You’re overpromising-to yourself and/or to your employer-it will bite you 2) You’re not qualifying properly, if [...]
Ad Agency Social Media: The Upside For Your Clients & the Downside For Your New Business Program
eMarketer released a webinar last week (Slideshare presentation below) that I think will be well worth your time in terms of your clients (and potential clients) vis-à-vis social media. Per the latest post from Daniel Caridi: You will take away: -The numbers to know—how businesses are budgeting for social media and what they are spending -How [...]
Interesting post from Ben Wiener in Imedia connection this week called Digital expertise: Is your agency faking it? Ben talks about the last several years being harder for agencies to turn away business and that there’s been a lot more of the “Yeah, we do that” responses to clients. But as an agency, sometimes that’s [...]
I ask the question sincerely. Of the social media platforms we use most often, here’s how they rank in terms of leads and business won: 1) The ANB Blog 2) Twitter 3) LinkedIn 4) Facebook Facebook just doesn’t rank up there in terms of new business for RSW/US, but that certainly doesn’t mean it couldn’t. [...]
Our thanks to the 4A’s Business Development blog for featuring Mark Sneider’s ad agency new business post, Aggressive is Good…Consistent is Better. Let us know what you think.
