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jan 27

The Ad Agency New Business Mercy Meeting = Do Not Want

“Every opportunity is a meeting.” It is not true (at least not in regards to a quality meeting) but some ad agency new business salespeople treat every “yes” as a winner.  For many reasons, that’s a mistake. Why? 1)You’re overpromising-to yourself and/or to your employer-it will bite you 2)You’re not qualifying properly, if that’s your […]

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jan 27

Ad Agency Social Media: The Upside For Your Clients & the Downside For Your New Business Program

eMarketer released a webinar last week (Slideshare presentation below) that I think will be well worth your time in terms of your clients (and potential clients) vis-à-vis social media. Per the latest post from Daniel Caridi: You will take away: -The numbers to know—how businesses are budgeting for social media and what they are spending -How […]

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jan 20

Clients & The Traditional Agency Wakeup Call

Interesting post from Ben Wiener in Imedia connection this week called Digital expertise: Is your agency faking it? Ben talks about the last several years being harder for agencies to turn away business and that there’s been a lot more of the “Yeah, we do that” responses to clients. But as an agency, sometimes that’s […]

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jan 13

Is Facebook helping Your Agency Get New Business?

I ask the question sincerely. Of the social media platforms we use most often, here’s how they rank in terms of leads and business won: 1) The ANB Blog 2) Twitter 3) LinkedIn 4) Facebook Facebook just doesn’t rank up there in terms of new business for RSW/US, but that certainly doesn’t mean it couldn’t. […]

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jan 11

Ad Agency New Business on the 4A’s Blog: Aggressive is Good…Consistent is Better

    Our thanks to the 4A’s Business Development blog for featuring Mark Sneider’s ad agency new business post, Aggressive is Good…Consistent is Better. Let us know what you think.

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