I ask the question sincerely. Of the social media platforms we use most often, here’s how they rank in terms of leads and business won:
1) The ANB Blog
Facebook just doesn’t rank up there in terms of new business for RSW/US, but that certainly doesn’t mean it couldn’t. There are many potential reasons why Facebook isn’t as strong a lead generator for us as it could be and we’re exploring ways to improve the RSW/US Facebook experience.
In that vein, I came across and liked some of the tips in this Slideshare presentation from Soap Creative, Facebook Brand Pages For Dummies and hope it’s helpful to your agency Facebook new business efforts.