I ask the question sincerely. Of the social media platforms we use most often, here’s how they rank in terms of leads and business won:
1) The ANB Blog
2) Twitter
3) LinkedIn
4) Facebook
Facebook just doesn’t rank up there in terms of new business for RSW/US, but that certainly doesn’t mean it couldn’t. There are many potential reasons why Facebook isn’t as strong a lead generator for us as it could be and we’re exploring ways to improve the RSW/US Facebook experience.
In that vein, I came across and liked some of the tips in this Slideshare presentation from Soap Creative, Facebook Brand Pages For Dummies and hope it’s helpful to your agency Facebook new business efforts.
Facebook Brand Pages For Dummies
2 responses to "Is Facebook helping Your Agency Get New Business?"
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danonbranding 18/01/2011 21:26 pm
I'm with you on Facebook. It's good for interaction among fellow copywriters, designers and other people in the industry, but I haven't seen it as a good relationship builder toward the decision makers we're going for.
LinkedIn has been better for us in the way that Group discussions, the Q&A feature and direct messages to people have worked faster. I like that you can put your blog's feed in it as well, which probably generates more awareness of the blog (and in turn, us) than if the blog were floating out there by itself.
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Thanks for the comment! I would tend to agree with your LinkedIn assessment. Facebook obviously has its place of course. Will be interesting to see how that changes moving forward.
