Some great buzz from our latest survey and always interesting are the social media reactions. The most tweeted was some variation of RSW/US Survey Finds That Digital-Only Shops Must Diversify to Stay Relevant and a small (and often humorous) minority re-tweeted with something like no duh, old news or my favorite, no s**t batman! I [...]
For those of you that run full service agencies, I recommend reading this Adweek article by Andy McMains: “Marketers to Digital Shops: Diversify or Die.” After reading, you may feel pretty good about the fact that you’re not a digital firm. But not so fast grasshopper…. In the article, McMains cites results from our latest 2011 Client’s Look [...]
If you’re thinking about starting a digital-only Agency, you might want to think again as the growth potential might be somewhat limited long-term. So say Marketers in our latest 2011 “A Marketer’s Look Ahead at Agencies” survey (to be released Monday in Adweek). 67% of Marketers surveyed state that in order for digital shops to [...]
Creativity’s not dead (thankfully) but agencies have to change their mentality to also focus on the business of advertising. If there’s one reminder I took away from the Mirren Conference last week, it’s this, a la David Ogilvy: never forget when it’s all said and done, advertising is about selling, period. One overriding theme last [...]
We triumphantly returned from the 2011 Mirren New Business Conference this week with a head full of knowledge. We enjoyed being a sponsor and thanks to all those agency folks we talked to, it was a very good conference. The post title came from what was probably one of my favorite quotes of the week, [...]
Okay, don’t literally forget it, but center your expectations around awareness and you’re going to be much happier. The ROI will come. Take a look at an article this week from eMarketer about brands not concerning themselves so much with the specific ROI of social media but instead placing the value on insights and loyalty. [...]
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