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may 26

Ad Agency New Business-Show a Little Bit of Emotion

The great Ray Davies, lead singer/songwriter of The Kinks said it well: Show a little bit of emotion, A little bit of real emotion I’ve discussed the questions at the end of our new business surveys in a previous post, but take a look at four of the answers to our question, If you had […]

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may 25

It’s Not About You – It’s About ME

As a new business director at RSW/US, I often have the chance to review pitches that my clients present to prospects sometimes before and sometimes after the pitch.  There are a few common themes that stand out in many of these presentations, such as all agencies pretty much use the same language as other agencies […]

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may 19

Does Anybody Care About Your Ad Agency?

    Alright, that’s not entirely true, but it is one of the four takeaways Sean Carton came away with from our ad agency new business survey (2011 Survey-Client’s Look Ahead at Agencies) in his ClickZ article, Clients: The Mysterious Creature. Sean  does a nice job filtering out key findings from our survey in his article, Clients: […]

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may 12

What Marketers Really Want To Tell Advertising Agencies

As part of our quarterly surveys, we ask Marketers several agency-based questions on initial pitches, introductory meetings and meeting follow-up, and then post those comments unedited at the end of each survey. These comments sometimes get lost amidst the initial survey findings, but as an agency, you can find some insightful comments there. To give you […]

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may 11

Agency Search for Mid-to-Small Agencies

Let me start by saying that if you’re a mid-to-small size agency and you want to be considered for searches that come the way of our sister group, RSW/AgencySearch, they are all about helping Marketers find better mid-to-smaller size firms.  Simply register on RSW/US’ site (at no cost to you) and RSW/AgencySearch will reach out if something fits the […]

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may 05

Ad Agency New Business Purgatory: So Why Didn’t You Get That Meeting?

Of all the different facets of agency new business, it’s interesting that one particular is often ignored: the reasons why, after an initially good, or great conversation, you didn’t get that initial face-to-face meeting. Ask yourself what the percentage of your new business activity falls into this category-how many conversations are out there that you […]

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