RSW/US Twitter Feed:
- What a Supermodel and Pop Star Can Teach You about New Business Development http://t.co/l0MOHt0L
- Agency New Business: Survival of the Fittest http://t.co/jaj8uCId
- Agency Web Sites: Still a Hot Mess http://t.co/JgLlWrPX
Update: We’re excited to add a fifth webinar, Realistic Social Media Tools for Agency New Business Prospecting on 12/8 to finish up the year strong! With the success of last year’s webinar series, we’re excited to announce our 2011 Webinar Series. Below is a schedule and registration link for all four no-cost webinars. We [...]
All the signs are right this time You don’t have to try so very hard If you live in this world You’re feelin’ the change of the guard -Steely Dan, Change of the Guard In a recent post, I talked about the importance of patience in Agency New Business. Randy Gunter of [...]
Does the title describe your current new business effort? If so, time to ask yourself why. Is it lack of consistency, value of outreach or patience? It’s usually one (or all) of the three. I’m going to focus on the patience aspect for this post. Agencies seem to lack it when it comes to new [...]
Guest post by RSW/US New Business Director Kris Klopp A friend of mine recently sent me an invitation to Google+, the new social media platform by Google. At first, I cringed with the thought of having yet another social media platform that needed to be monitored, updated and coddled. Aren’t my Facebook, Twitter, LinkedIn, Flickr, [...]
On The ANB, we’re consistently trying to show you ways to improve your new business program and it’s typically in the form of what we recommend you should do. In this case, it’s all about what you shouldn’t do. Several of us went to a sales symposium recently to help inspire us and get some [...]
Controlling the Conversation – Part 3 0f 3 on the Impact of Social Media and Marketing Agencies Guest post by RSW/US New Business Director Kris Klopp In my second post of this series, we talked about the impact of social media on reporting news about your company. Getting scooped on announcing your own news is [...]
Controlling the Conversation – Part 2 of 3 on the Impact of Social Media and Marketing Agencies Guest post by RSW/US New Business Director Kris Klopp In my first post of this series, we talked about how some agencies have gotten in hot water as a result of social media. Another aspect of social media that [...]
We frequently talk about the importance of multiple channels when prospecting for agency new business, and today we’re talking email. And more specifically email subject lines. I am constantly on the lookout for subject lines that will cause just enough curiosity or present just enough value to open the email but avoid all the horrible [...]
