RSW/US 2011 Webinar Series

Webinar spotlight-blue final

  Update: We’re excited to add a fifth webinar, Realistic Social Media Tools for Agency New Business Prospecting on 12/8 to finish up the year strong! With the success of last year’s webinar series, we’re excited to announce our 2011 Webinar Series. Below is a schedule and registration link for all four no-cost webinars. We…
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Agency New Business & The Change of the Guard

guard change

All the signs are right this time You don’t have to try so very hard If you live in this world You’re feelin’ the change of the guard -Steely Dan, Change of the Guard  In a previous post, I talked about the importance of patience in Agency New Business. Randy Gunter of  The Gunter Agency left…
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Agency New Business: All Pain And Still No Gain?

Gain

Does the title describe your current agency new business effort? If so, time to ask yourself why. Is it lack of consistency, value of outreach or patience? It’s usually one (or all) of the three. Agencies definitely lack patience when it comes to new business. And an overlooked part of the process is building the…
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Is Google+ Really An Addition To Your Social Platform?

cringe

A friend of mine recently sent me an invitation to Google+, the new social media platform by Google.  At first, I cringed with the thought of having yet another social media platform that needed to be monitored, updated and coddled.  Aren’t my Facebook, Twitter, LinkedIn, Flickr, blog and YouTube accounts enough?  Do I really need…
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You Will Not Believe a “Sales Guru” Actually Uses These Techniques

Sales Guru

In this blog we’re consistently trying to show you ways to improve your new business program and it’s typically in the form of what we recommend you should do. In this case, it’s all about what you shouldn’t do. Several of us in the office went to a sales symposium to help inspire us and…
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Getting Scooped Via Social Media: But What If They’re Wrong?

wrong

Controlling the Conversation – Part 3 0f 3 on the Impact of Social Media and Marketing Agencies In my second post of this series, we talked about the impact of social media on reporting news about your company.  Getting scooped on announcing your own news is only one problem that’s been exacerbated with social media…
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Timing = The Great PR/Agency Social Media Enemy

modok

Controlling the Conversation – Part 2 of 3 on the Impact of Social Media and Marketing Agencies In my first post of this series, we talked about how some agencies have gotten in hot water as a result of social media.  Another aspect of social media that I find very interesting and potentially dangerous, given my…
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Agency New Business Email Subject Lines-Be Boring

boring

We frequently talk about the importance of multiple channels when prospecting for agency new business, and today we’re talking  agency new business email.  And more specifically email subject lines. I am constantly on the lookout for subject lines that will cause just enough curiosity or present just enough value to open the email but avoid all…
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