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aug 25

Define Your Sweet Spot

I was doing a Q & A session earlier this week with a newly hired New Business Director at RSW. She asked me what pearls of wisdom I could share with her. There are two things that came to my mind that are beneficial to all sales people – regardless of industry – organize your […]

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aug 25

Email is the New Gatekeeper & Other New Business Challenges

We were with a new client recently kicking off a program and I wanted to share a few of the new business challenges they’ve been facing. I’m guessing you’re experiencing one if not all of them currently.   Marketer Tenure Is Non-Existent This is not new, but at least for this client, it seems to be getting […]

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aug 18

RSW/US & Web Liquid Survey: Future New Business Opportunities For The Right Agency

    We’re excited to have our most recent survey results, Marketers & Social Media Monitoring Survey 2011 (click here to download) on two online pubs this week.   Excellent Agency Prospecting Tool A few highlights from each article, but first wanted to mention that this survey was co-sponsored by RSW/US and Web Liquid, an […]

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aug 16

Prospecting Isn’t Easy Charlie Brown

No One Ever Said It Was Easy Do you know what makes me get up from my seat and do the Snoopy happy dance in my cube? Receiving e-mails from my clients that they have closed NEW BUSINESS from a prospect that I cultivated for them. I got one such email today from a client, […]

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aug 11

Your Agency New Business Person. Struggling? Some Advice.

  I liked this recent Inc. article on how to improve a struggling sales team. If your agency is large enough to have a new business team, I encourage you to take a look. If you’re a small to mid-sized agency, the reality is the partners are handling new business or you have one, maybe […]

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aug 04

I Want My Money Back

As we alluded to in a prior post, the new business directors here at RSW/US recently attended a very interesting sales training session. Consider this post a part two of sorts, there were all kinds of takeaways “worth mentioning.” Before the instructor began his class, he warned us that he was not “politically correct,” and […]

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aug 01

StruckAxiom Honored by Two Leading Industry Publications

It’s been a great week for our friends at StruckAxiom.  The agency with offices in Salt Lake, Portland, NYC and LA, was recognized by two leading industry publications for its amazing digital and creative work. AdAge named StruckAxiom the winner of the Southwest Region for its Small Agency Awards – agencies with 150 or fewer […]

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