RSW/US & Web Liquid Survey: Future New Business Opportunities For The Right Agency

We’re excited to have our most recent survey results, Marketers & Social Media Monitoring Survey 2011 (click here to download) on two online pubs this week.

Excellent Agency Prospecting Tool

A few highlights from each article, but first wanted to mention that this survey was co-sponsored by RSW/US and Web Liquid, an RSW client.

We received an email from the guys at Web Liquid and it looks like several leads have already come their way from the survey; a positive affirmation of our methodology in reaching beyond a typical telemarketing effort.

Surveys like these, done well, can be an excellent way to provide value to a prospect.

Just monitoring & collecting data not enough

Per the article, How Social Media Marketers Can Make the Most of Monitoring Tools (click here to read):

Just monitoring and collecting the data is not enough. Marketers must use the information they collect to make changes in the business in order to really make the most of these tools. The marketers surveyed by RSW/US and Web Liquid mentioned several ways they used the collected information. Of the respondents, 28% said they use social media monitoring data to influence communications strategy.

That 28% represents a real opportunity for the right agency.

As the article points out: just monitoring and collecting the data is not enough.

Marketers must use the information they collect to make changes in the business in order to really make the most of these tools.

 

Opportunity For Agencies, If. . .

Per the Marketing Profs article (click here to read)

Only (24%) among them [Marketers] are extremely satisfied with their social monitoring tools

-and-

spending on SMM is set to increase: among those now conducting SMM, 62% plan to increase investments in the coming year, while 37% plan to keep their spending flat.

Again, opportunity abounds. But of course you won’t find it without a strong and consistent new business strategy.