RSW/US Twitter Feed:
- What a Supermodel and Pop Star Can Teach You about New Business Development http://t.co/l0MOHt0L
- Agency New Business: Survival of the Fittest http://t.co/jaj8uCId
- Agency Web Sites: Still a Hot Mess http://t.co/JgLlWrPX
Guest post by RSW/US New Business Director Kris Klopp As a New Business Director, much of my outreach to prospects is a combination of e-mail and letters mailed along with collateral pieces. Most marketers with whom I speak receive literally hundreds of communications weekly from other agencies. Think about how many e-mails you receive during [...]
So Amazon’s big news this week was the Kindle Fire, a beautiful full color Kindle for movies, TV shows, music, books, magazines, apps, games, web browsing and more, for only $199. It looks like there might actually be competition for Apple’s iPad. Slate had an interesting piece about it called Amazon Opens Fire and in [...]
The band R.E.M. broke up this week. It is widely argued that perhaps it should have happened when original drummer Bill Berry left in 1997. (I am, sadly, inclined to agree.) Nevertheless, they left a great legacy, with untold imitators following in their wake. There’s a song on their third album, Reckoning, called “Letter Never [...]
Was meeting with a prospect here at RSW/US the other week and as we talked about the potential of a relationship together, he said that he’s been in relationships before with his own clients where they hired him (the dog) and then proceeded to do their own barking….and talked about how he did not want [...]
Our owner, Mark Sneider, conducted our second 2011 webinar “Counsel on Closing (2011 Update)” today and before anything else, thanks to all of you that attended, we greatly appreciate it. (You can view it anytime via our site here by the way.) I wanted to focus on one particular webinar takeaway in this post: the [...]
Do you know the answer? It’s typically 6 to 10 times. What I’d like to see now is your reaction. Not going to happen obviously (although feel free to leave a comment in its place.) Does this surprise you? Are you doubtful of this stat? Or have you been doing this for a while and [...]
