RSW/US Twitter Feed:
- What a Supermodel and Pop Star Can Teach You about New Business Development http://t.co/l0MOHt0L
- Agency New Business: Survival of the Fittest http://t.co/jaj8uCId
- Agency Web Sites: Still a Hot Mess http://t.co/JgLlWrPX
This past year, we made the decision to give back to those less fortunate in their community and across the country and established an internal philanthropic team. Beginning October 28, we’ve embarked on what will be an annual drive with an organization called Soles4Souls, with the drive ending November 11th. Our Philanthropy Director, Ashleigh Ress, [...]
There are several reasons agencies comes to us to handle their new business program: time/clients always coming first, can’t find a good salesperson internally who gets it and no new business structure or strategy-to name a few. There’s another as well-that client who accounts for a large, sometimes very large, percentage of your overall work, [...]
Guest post by RSW/US New Business Director Kris Klopp Growing up in the 80’s, some of the most influential people in my life, well, aren’t even real people. They are characters created in the amazing and gone-too-soon mind of John Hughes. Here are a few lessons John Hughes and his movies have taught me. I [...]
Rather than the traditional post, I’m going to throw out a few agency new business reminders and tips of extreme importance in rapid-fire form. A few may even border on rants, but it’s done out of love-it truly is. Let’s get to it: -Keep things simple for your prospects. A prospect signing up for [...]
Guest post by RSW/US New Business Director Kris Klopp According to our most recent RSW/US survey report, two-thirds of marketers stated that digital agencies needed to evolve to offer more traditional services to remain relevant. Also, of those marketers surveyed, only one-fourth were using an agency that was exclusively digital, social or SEO focused. [...]
A post from our latest survey, released this week ( Download 2011 New Business Report: Client & Agency Perspective On Topics Related To Agency New Business here) and this one on, yes, social media. Has it been beaten to death yet? Why aren’t you using it, should you be using it-we’ve covered this ground. But [...]
In a recent post on RSW/AgencySearch’s site, we pointed out how marketers believe that “The Future Is Now” for digital agencies. Results from our most recent survey (download here) suggests that digital firms can’t wait to get themselves deeper into the traditional space. Marketers state that being digital-only simply isn’t going to cut it long-term – [...]
So, I love Halloween. I do. And with Halloween comes the second season of The Walking Dead. A fabulous (albeit wrenching) show (and comic book) that I am unfortunately not being paid to plug. If you’re not familiar, the show is about a zombie apocalypse and what might happen if real world folks were caught in [...]
Guest post by RSW/US New Business Director Kris Klopp I read an interesting blog post from the Harvard Business Review (Selling Is Not About Relationships), identifying the five sales personalities and which one was the most successful. Relationship Builders Hard Workers Lone Wolves Reactive Problem Solvers Challengers I’ve been in sales for 10 years and [...]
