RSW/US Twitter Feed:
- Thanks to Deb Budd, from @secondwindbuzz for the guest post on our ANB blog! http://t.co/1OHDeEXg
- IPO hangover? “Facebook still hasn’t stumbled upon a model that’s proven consistently successful for marketers." http://t.co/DTANzFsE
- Social: "it’s at the point now where marketers need to show results." http://t.co/vj2LmAqL
- Survey: "The top agency concern is client attraction." Keep that new business train rolling! http://t.co/YRLCjXhI
We consistently hear from agency principals that their new business effort is most similar to The Cobbler’s Children story. So much so, we thought it would be fun to encapsulate how similar by creating a comic telling the story-where agency principals often find themselves when creating and maintaining a new business program. (to zoom and view each page in one frame, click the minus button in the [...]
Guest post by RSW/US New Business Director Kris Klopp You’re all familiar with the 4 P’s of marketing, product, price, place and promotion. Chances are there are other P words you’re using in your prospecting that should be banished from your vocabulary: Passion, Process and Proven. Although each is worthwhile, every agency you’re competing against [...]
11/11/11 marked two special occasions at RSW/US: 11/11/11 was our sixth anniversary…which we celebrated with a nice pot luck dinner and a little bubbly. 11/11/11 more importantly marked the end of our first annual Soles4Souls campaign. With the help of about a half dozen of our agency clients and our own efforts, we raised the [...]
Let’s get right to the point, holidays are upon us, yes? Consistency and time are two of the biggest enemies agencies face when it comes to new business, and this holiday time reminded me of another: your prospects are insanely busy. And now you’re thinking, ‘Thanks for the revelation Lee, yeah and so are we.” [...]
Guest post by RSW/US New Business Director Kris Klopp If you don’t know where you are going, any road will take you there – Lewis Carroll Developing a new business development strategy can be an overwhelming task. Like the quote above, it really doesn’t matter which way you go, if you don’t know where you [...]
I was led to the Content Marketing Institute (CMI) site yesterday in a discussion with an agency principal (thanks Mark!) and I would recommend it as reading that will help boost your new business efforts. I realized I’d read articles/posts from it before but never actually gone to the site. Well, right off the bat, [...]
Guest post by RSW/US New Business Director Kris Klopp There is a women’s fashion magazine that used to post photos of Fashion Do’s and Don’ts, highlighting some good and some not so good fashion choices. On all of the dreaded “Don’ts” faces, they used a big, black bar over the person’s eyes to obscure your [...]
I’m a big fan of Birthdays. Yes, I’m one of those people. Today is our 6 year anniversary (on 11-11-11, kind of cool). A very big thank you to our clients, obviously would not have gotten this far without you. Congratulations to the RSW/US team and to our fearless leader Mark Sneider! From humble beginnings on [...]
A recent post in the Harvard Business Review (How the Rift Between Sales and Marketing Undermines Reps) had several effective tips relative to new business, although the article was not an agency new business article per se. One focus from the post was collateral, often the bane of agency new business. What does the messaging [...]
Guest post by RSW/US New Business Director Kris Klopp After you’ve prepared a quote on a project for a client, or prospective client, do you ever feel like you’re waiting to hear the Price Is Right announcer say “come on down!”? I’ve had the chance to see many quotes/proposals prepared by a variety of agencies. [...]
