RSW/US: Agency New Business & The Cobbler’s Children-The Comic Book

Cobbler's Children Cover

We consistently hear from agency principals that their new business effort is most similar to The Cobbler’s Children story. So much so, we thought it would be fun to encapsulate how similar by creating a comic telling the story-where agency principals often find themselves when creating and maintaining a new business program. (to zoom and view each page in one frame, click the minus button in the…
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The Only P in Your Prospecting Should be Your Prospect


Guest post by RSW/US New Business Director Kris Klopp You’re all familiar with the 4 P’s of marketing, product, price, place and promotion. Chances are there are other P words you’re using in your prospecting that should be banished from your vocabulary: Passion, Process and Proven. Although each is worthwhile, every agency you’re competing against…
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Cobblers Helping Children


11/11/11 marked two special occasions at RSW/US: 11/11/11 was our sixth anniversary…which we celebrated with a nice pot luck dinner and a little bubbly. 11/11/11 more importantly marked the end of our first annual Soles4Souls campaign. With the help of about a half dozen of our agency clients and our own efforts, we raised the…
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Agency New Business: Why It’s Not Always About The Content

Provide content my prospects can use

Consistency and time are two of the biggest enemies agencies face when it comes to new business, on top of that-your prospects are insanely busy. And now you’re thinking, ‘Thanks for the revelation Lee, yeah and so are we.” Well, that’s true, you are busy. But what we consistently find is a new business effort…
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Don’t Fall Down the Agency New Business Rabbit Hole Without a Plan

Alice 2-11-25-11

Guest post by RSW/US New Business Director Kris Klopp If you don’t know where you are going, any road will take you there – Lewis Carroll Developing a new business development strategy can be an overwhelming task. Like the quote above, it really doesn’t matter which way you go, if you don’t know where you…
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Your Agency New Business Content: 57 Channels & Nothing On?


I was originally led to the Content Marketing Institute (CMI) site in a discussion with an agency principal and I would recommend it as reading that will help boost your agency new business content efforts, and one post specifically, The 7 Business Goals of Content Marketing: Inbound Marketing Isn’t Enough. The first half of the post delves…
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Don’t Be That Agency with the Black Bar Hiding Your Face


Guest post by RSW/US New Business Director Kris Klopp There is a women’s fashion magazine that used to post photos of Fashion Do’s and Don’ts, highlighting some good and some not so good fashion choices. On all of the dreaded “Don’ts” faces, they used a big, black bar over the person’s eyes to obscure your…
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Happy Birthday To RSW/US! 6 Years today:11-11-11


I’m a big fan of Birthdays. Yes, I’m one of those people. Today is our 6 year anniversary (on 11-11-11, kind of cool). A very big thank you to our clients, obviously would not have gotten this far without you. Congratulations to the RSW/US team and to our fearless leader Mark Sneider! From humble beginnings on…
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Your Terrible Ad Agency Collateral-What To Avoid

Diarrhea of the Messaging

A post in the Harvard Business Review (How the Rift Between Sales and Marketing Undermines Reps) has several effective tips relative to new business, and specifically, for the purpose of this post, agency collateral, often the bane of agency new business. What does the messaging look like, how long or short, is it worth doing at…
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Come On Down – Is the Price Right?

Come on Down

Guest post by RSW/US New Business Director Kris Klopp After you’ve prepared a quote on a project for a client, or prospective client, do you ever feel like you’re waiting to hear the Price Is Right announcer say “come on down!”? I’ve had the chance to see many quotes/proposals prepared by a variety of agencies.…
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