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RSW/US: Agency New Business & The Cobbler’s Children-The Comic Book

Posted on November 30, 2011

We consistently hear from agency principals that their new business effort is most similar to The Cobbler’s Children story.

So much so, we thought it would be fun to encapsulate how similar by creating a comic telling the story-where agency principals often find themselves when creating and maintaining a new business program.

(to zoom and view each page in one frame, click the minus button in the bottom right-hand corner)


 


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