Posts this time of year are always interesting because you (the reader) are typically entirely too busy to read blogs. And when you do have time to read them, most posts this time of year are “looking ahead to 2012” type of posts. So, since you’re busy, here’s a quick post focusing on “the now.” [...]
Mark Sneider, Owner/President of RSW/US, discusses the outlook for 2012 as seen through the eyes of Marketers and Agencies – calling out some differences and some meaningful similarities. Mark also offers Agencies counsel on how to best manage what looks to be a much more competitive landscape in 2012.
A tale of agency new business positioning from sunny California: We were there for a new client kickoff, had beautiful weather and an hour or so before the meeting and decided to take in the neighborhood. We essentially walked around the same block a few times and the second time around, I noticed a Mandarin restaurant that I could have sworn was on the other side of the block. Well, there were in fact two Mandarin restaurants in the same block. While not shocking, it was strange that they would do so little to differentiate themselves. Not knowing how old each restaurant was, perhaps the neighborhood just really loved their Mandarin cuisine? Agency New Business Positioning-All the Same Fast forward to a few hours later to the [...]
Many thanks to the 4A’s and the Orange Forum for inviting Mark Sneider (RSW/US Owner & President) to speak last week (December 1) at 4A’s Orange Forum in Atlanta, Georgia. Mark discussed the importance of making each agency prospect mentally “Check the Boxes” in response to the agency’s new business process…from the start of the prospecting process – when first [...]