RSW/US Twitter Feed:
- Thanks to Deb Budd, from @secondwindbuzz for the guest post on our ANB blog! http://t.co/1OHDeEXg
- IPO hangover? “Facebook still hasn’t stumbled upon a model that’s proven consistently successful for marketers." http://t.co/DTANzFsE
- Social: "it’s at the point now where marketers need to show results." http://t.co/vj2LmAqL
- Survey: "The top agency concern is client attraction." Keep that new business train rolling! http://t.co/YRLCjXhI
Do you know the answer? It’s typically 6 to 10 times. What I’d like to see now is your reaction. Not going to happen obviously (although feel free to leave a comment in its place.) Does this surprise you? Are you doubtful of this stat? Or have you been doing this for a while and [...]
I was doing a Q & A session earlier this week with a newly hired New Business Director at RSW. She asked me what pearls of wisdom I could share with her. There are two things that came to my mind that are beneficial to all sales people – regardless of industry – organize your [...]
We were with a new client recently kicking off a program and I wanted to share a few of the new business challenges they’ve been facing. I’m guessing you’re experiencing one if not all of them currently. Marketer Tenure Is Non-Existent This is not new, but at least for this client, it seems to be getting [...]
We’re excited to have our most recent survey results, Marketers & Social Media Monitoring Survey 2011 (click here to download) on two online pubs this week. Excellent Agency Prospecting Tool A few highlights from each article, but first wanted to mention that this survey was co-sponsored by RSW/US and Web Liquid, an [...]
No One Ever Said It Was Easy Do you know what makes me get up from my seat and do the Snoopy happy dance in my cube? Receiving e-mails from my clients that they have closed NEW BUSINESS from a prospect that I cultivated for them. I got one such email today from a client, [...]
I liked this recent Inc. article on how to improve a struggling sales team. If your agency is large enough to have a new business team, I encourage you to take a look. If you’re a small to mid-sized agency, the reality is the partners are handling new business or you have one, maybe [...]
As we alluded to in a prior post, the new business directors here at RSW/US recently attended a very interesting sales training session. Consider this post a part two of sorts, there were all kinds of takeaways “worth mentioning.” Before the instructor began his class, he warned us that he was not “politically correct,” and [...]
It’s been a great week for our friends at StruckAxiom. The agency with offices in Salt Lake, Portland, NYC and LA, was recognized by two leading industry publications for its amazing digital and creative work. AdAge named StruckAxiom the winner of the Southwest Region for its Small Agency Awards – agencies with 150 or fewer [...]
Update: We’re excited to add a fifth webinar, Realistic Social Media Tools for Agency New Business Prospecting on 12/8 to finish up the year strong! With the success of last year’s webinar series, we’re excited to announce our 2011 Webinar Series. Below is a schedule and registration link for all four no-cost webinars. We [...]
All the signs are right this time You don’t have to try so very hard If you live in this world You’re feelin’ the change of the guard -Steely Dan, Change of the Guard In a recent post, I talked about the importance of patience in Agency New Business. Randy Gunter of [...]
