Post by RSW/US New Business Director Kris Klopp There’s a scene in the movie Top Gun, where Kelly McGillis’ character, the civilian consultant, Charlotte Blackwood, call sign Charlie, is offering up a critique to Tom Cruise’s, Pete Mitchell, call sign Maverick, on a tactical move he made in a fight simulation. Maverick’s flight sequence works [...]
Post by RSW/US Director Of Business Development Lee McKnight Jr An interesting article from Marketing Charts several weeks ago on lead conversion and a study by Leads360. It kicks off with this: Analyzing results from almost 3.5 million leads generated in the first half of 2012, across more than 400 companies, the study finds that [...]
Post by RSW/US New Business Director Kris Klopp (inspiration provided by Wooderson) In the movie “Dazed and Confused,” Matthew McConaughey’s character, Wooderson, has a funny line about high school girls staying the same age, while he keeps getting older. This is probably a bit of over exaggeration, but it still brings up a good point, that as younger [...]
Post by RSW/US Owner & President Mark Sneider For those of you following these posts, this is the LAST Chapter’s summary from our soon to be released, 17 chapter Agency New Business Handbook titled: Put on that $%*! Sales Hat! The Hardest Part of Agency New Business. The 17 Chapters talk about why you need [...]
Post by RSW/US Owner & President Mark Sneider For those of you following these posts, this is the Chapter 16 summary from our soon to be released, 17 chapter Agency New Business Handbook titled: Put on that $%*! Sales Hat! The Hardest Part of Agency New Business. The 17 Chapters talk about why you need [...]
Guest post by Tracy Lewis (@Tracy_J_Lewis) a consultant at PR 20/20 and community manager for Marketing Agency Insider In the grand scheme of things, most clients don’t care if you published eight blog posts last month or wrote a stellar ebook. They’re interested in bottom-line results that have a real impact on their businesses — such as leads and [...]
Post by RSW/US Owner & President Mark Sneider For those of you following these posts, this is the Chapter 15 summary from our soon to be released, 17 chapter Agency New Business Handbook titled: Put on that $%*! Sales Hat! The Hardest Part of Agency New Business. The 17 Chapters talk about why you need [...]
Finishing up our look at the RSW/US survey report, 2012 New Business Report: Client & Agency Perspective On Topics Related To Agency New Business, the final word is an agency new business plea, warning-whatever you’d like to call it, to agencies. While agencies can (and should) take a fair amount of optimism from our latest [...]
Post by RSW/US Owner & President Mark Sneider For those of you following these posts, this is the Chapter 14 summary from our soon to be released, 17 chapter Agency New Business Handbook titled: Put on that $%*! Sales Hat! The Hardest Part of Agency New Business. The 17 Chapters talk about why you need [...]
In 2010, we established a relationship with Soles4Souls and have since contributed over 6,000 slightly worn shoes with the help of generous agency contributions. We chose Soles4Souls not only because it’s a worthy organization, but also because our agency prospects and clients often recant the story about the cobbler whose children have no shoes, [...]
