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Bringing in new business for your agency is in an interesting place in 2012. New technologies continually add layers of convenience and effectiveness while also adding layers of time many of you don’t have in learning and implementing those technologies. With these new technologies also comes an attitude from many agencies that traditional prospecting is [...]
Post by RSW/US New Business Director Kris Klopp I recently read CMG Partner’s fourth “CMO Agenda,” where they interviewed 30 “game-changing” marketers in the US, about trends in our space. So what makes these marketing leaders game changing? They are getting into that area that marketers traditionally fear to tread, the ROI. They are becoming [...]
That’s the question I’m throwing out there with this post. First, let me explain-I actually know the answer to the question (or at least an answer-I know, obnoxious) and I get it, but agencies have to stop doing it. They don’t want to be pigeonholed as too broad (full service) or too specific (digital) and [...]
Guest post by RSW/US New Business Director Kris Klopp I read a great blog post on Fast Company several weeks ago, 7 Ways Daring Brands Walk the Line. Of course, any time I hear the words “walk the line,” my first thought is of the original man in black, the legendary Johnny Cash. Mr. Cash [...]
Guest post by RSW/US New Business Director Kris Klopp Usually the day after that last big football game – I think it’s a copyright infringement for me to actually name it – our office is abuzz discussing the TV ads that marketers spend millions of dollars producing. This year our topic of conversation was all [...]
Guest post by RSW/US New Business Director Rita Baker To those of us who have spent our lives trying to drive business by selling something …whether its fruit flies or atomic bombs we’ve all heard the adage at one time or another “it’s a jungle out there”. For many, that conjures up images of terrifying [...]
We’ve gotten several requests to post more agency new business videos throughout the year. We appreciate those requests, and so in that spirit, RSW/US Owner and President Mark Sneider brings a topline perspective to our 2012 New Year Outlook Survey, conducted among Marketers and Agency principals. Ideally, it helps you gain perspective that could prove of value as [...]
It’s 2012, right? It is 2012 isn’t it? Well, looking at a random sampling of agency sites would dictate otherwise. If you are engaged in finding new business for your agency in any form-where do you drive them to find out more about you? In almost every case, it’s to your site, or landing page, [...]
Guest post by RSW/US New Business Director Kris Klopp And what do these three items have in common, besides residing in my basement? At one time, they were all on the cutting edge. Now, they are in boxes in my basement, waiting to be thrown away, recycled or garner me an appearance on Hoarders. [...]
Guest post by RSW/US New Business Director Kris Klopp Paula Deen, the Food Network’s unapologetic Queen of Deep-Fried, Butter and Mayonnaise, just became the spokeswoman for a diabetes medication for Novo Nordisk. Apparently, she’s been living with Type 2 diabetes for three years and taking Novo Nordisk’s medication that she is now representing. So what [...]
