An interesting article from Marketing Charts on lead conversion, a study by Leads360 and tangentially-cold calling. It kicks off with this: Analyzing results from almost 3.5 million leads generated in the first half of 2012, across more than 400 companies, the study finds that phoning a new prospect within a minute of lead generation improves conversion rates […]
Archive for year: 2012
Agency New Business: Put On That Damn Sales Hat (Chapter 17: The Aftermath and Recovery!)
Ad Agency New Business, Ad Agency New Business Challenges, Ad Agency New Business Tips, Ad Agency New Business Trends, Industry Trends Impacting Agency New Business Development, New Business Development Challenges, New Business Development Prospecting, UncategorizedThis is Part 17 of a 17 chapter eBook, “Agency New Business: Put On That Damn Sales Hat,” which you can download at no cost here. The eBook covers everything from pre-prospecting preparation to working opportunities to close. The majority of the eBook focuses on elements that agencies either often overlook, are too busy to […]
Agency New Business: Put On That Damn Sales Hat (Chapter 16: Impress, But Don’t Overwhelm!)
Ad Agency New Business, Ad Agency New Business Challenges, Ad Agency New Business Tips, Ad Agency New Business Trends, Industry Trends Impacting Agency New Business Development, New Business Development Challenges, New Business Development Prospecting, UncategorizedThis is Part 16 of a 17 chapter eBook, “Agency New Business: Put On That Damn Sales Hat,” which you can download at no cost here. The eBook covers everything from pre-prospecting preparation to working opportunities to close. The majority of the eBook focuses on elements that agencies either often overlook, are too busy to consider, or are […]
In the grand scheme of things, most clients are interested in bottom-line business results that have a real impact on their company — such as leads and loyalty. Agencies that can connect the dots and tie their services to client key performance indicators (KPIs) are the ones that will be stand out and continuously prove […]
This is Part 15 of a 17 chapter eBook, “Agency New Business: Put On That Damn Sales Hat,” which you can download at no cost here. The eBook covers everything from pre-prospecting preparation to working opportunities to close. The majority of the eBook focuses on elements that agencies either often overlook, are too busy to consider, or are […]
Finishing up our look at the RSW/US survey report, 2012 New Business Report: Client & Agency Perspective On Topics Related To Agency New Business, the final word is an agency new business plea, warning-whatever you’d like to call it, to agencies. While agencies can (and should) take a fair amount of optimism from our latest […]
Agency New Business: Put On That Damn Sales Hat (Chapter 14-Your Pitch Team Missing Their Passion?)
Ad Agency New Business, Ad Agency New Business Challenges, Ad Agency New Business Tips, Ad Agency New Business Trends, Industry Trends Impacting Agency New Business Development, New Business Development Challenges, New Business Development Directors, New Business Development Prospecting, UncategorizedThis is Part 14 of a 17 chapter eBook, “Agency New Business: Put On That Damn Sales Hat,” which you can download at no cost here. The eBook covers everything from pre-prospecting preparation to working opportunities to close. The majority of the eBook focuses on elements that agencies either often overlook, are too busy to consider, or are […]
RSW/US Survey Report: Only 15% of Marketers Learn About New Agencies Through Social Media-4 Reasons Why
Ad Agency New Business, Ad Agency New Business Challenges, Ad Agency New Business Tips, New Business Development Challenges, New Business Development Reports, Social Media For New Business Development, UncategorizedFrom our RSW/US survey report Changes in Social & Digital Media (2009-2012): 58% of Marketers state that they most often learn about new Agencies via emails. 49% say they learn about new Agencies via phone calls, and 49% say they learn about new Agencies by mailings they receive directly from Agencies. And a release that accompanied […]
Agency New Business: Put On That Damn Sales Hat (Chapter 13-Overthink Everything!)
Ad Agency New Business, Ad Agency New Business Challenges, Ad Agency New Business Tips, Ad Agency New Business Trends, Industry Trends Impacting Agency New Business Development, New Business Development Challenges, New Business Development Prospecting, UncategorizedThis is Part 13 of a 17 chapter eBook, “Agency New Business: Put On That Damn Sales Hat,” which you can download at no cost here. The eBook covers everything from pre-prospecting preparation to working opportunities to close. The majority of the eBook focuses on elements that agencies either often overlook, are too busy to consider, or are […]
Agency New Business Positioning is one of the most difficult early challenges for agencies when creating a new business strategy. It’s one of the first steps in our process as a new business development firm and understandably, it can be daunting for many agencies. Why? A few reasons: too close to it all, too many individuals […]