Your Ad Agency Web Site: Still a Hot Mess


Take a look at your average ad agency web site today-2002 comes to mind. If you are engaged in finding new business for your agency in any form-where do you drive them to find out more about you? In almost every case, it’s to your site, or landing page, microsite, etc. (And BTW, you’d better…
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Hey Y’all, I’m Your New Business Director


Paula Deen, the Food Network’s unapologetic Queen of Deep-Fried, Butter and Mayonnaise, just became the spokeswoman for a diabetes medication for Novo Nordisk. Apparently, she’s been living with Type 2 diabetes for three years and taking Novo Nordisk’s medication that she is now representing. So what does this have to do with New Business Development…
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The Myth Of The Ultimate Agency New Business Rolodex


The great dilemma: hire an outsourced company like RSW/US or hire an internal new business person, perhaps one who has the fabled “ultimate agency new business Rolodex”-it’s a difficult decision. I’m not going to give you all the self-serving reasons why you should go with a company like ours, because we’re not always the right…
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Agency New Business Prospects on the Rise – So Beware!!

agency new business enthusiasm

In our latest survey featured in Monday’s Adweek (2012 New Year Outlook Report – Agency and Marketer Expectations for the Coming Year), Agencies are feeling pretty good about the prospects for new business in 2012. A lot of Agency enthusiasm for 2012 (as reported in our survey) is driven by the number of new business opportunities…
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What’s For Dinner – Is Your Blog Hungry?


Just like your children, blogs are constantly hungry and need to be fed.  If you’re in charge of your agency’s blog, I’m sure you hear your blog calling out to you, “MOM! What’s for dinner?” OK – maybe you’re not hearing voices, but you know that for your blog to remain a relevant business development…
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Agency New Business-Elvis Costello Can Help


A few thoughts on agency new business via an interesting Forbes article by Eric Jackson titled The Seven Habits of Spectacularly Unsuccessful Executives. Three of the seven “habits”  distinguished themselves in their application to the agency world and agency new business. It’s Good to be the King 1. They see themselves and their companies as…
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Agency New Business Prospecting–The New Carbs?

my year

At the beginning of each New Year, many of us make resolutions – you know those really hard things to do that you wouldn’t dream of doing unless you’ve had several glasses of bubbly, like losing 20 pounds or in my Mother’s case, finding her daughter a husband. Now we all know how these “resolutions”…
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