What’s For Dinner – Is Your Blog Hungry?

Just like your children, blogs are constantly hungry and need to be fed.  If you’re in charge of your agency’s blog, I’m sure you hear your blog calling out to you, “MOM! What’s for dinner?”

OK – maybe you’re not hearing voices, but you know that for your blog to remain a relevant business development tool, you have to keep it full of interesting content so your readers, your clients and potential clients, keep coming back.

SME Motivation- 30 Minutes or Less

If only motivating your agency’s SME’s (Subject Matter Experts) was as easy as ordering pizza delivery, right?  You place your order, extra cheese and pepperoni, and 30 minutes later, it arrives at your door, hot out of the oven or off the printer.

Here are six great strategies to encourage your SME’s to contribute content to your agency’s blog.

Unlike the traditional workplace motivational techniques such as pestering, begging, cajoling and tempting Starbucks lattes, these tips actually understand that your SME’s are busy with their day jobs, might have fear about writing or have no idea of where to begin.  In short, they overcome many of your SME’s objections.  As a good salesperson, you know that overcoming objections is the key to success.

Please, please, please no peas…

So before you make your SME’s wash their hands and sit down at the dinner table or their keyboards, try utilizing these strategies to make it easier for them to provide you with the content you need.

And if these fail, maybe you could bribe them with a tasty chocolate treat.  It’s still the only way I’ll eat peas.