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may 31

Road To Nowhere-Is That Where You’re Taking Your Ad Agency?

I had this piece from the Harvard Business Review tucked away, titled “To Win Big, It Helps to Be a Little “Nuts” by Bill Taylor, co founder of Fast Company. In it, he describes: . . .the best-performing stock in the United States since the “Black Monday” crash of 1987? If you said Apple or Microsoft […]

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may 31

How The Five Second Rule Applies To Your Agency Site

Post by RSW/US New Business Director Kris Klopp When I was a kid, the days before hand sanitizer, I had the five second rule in my house. If food dropped on the floor, but was only there for five seconds or less, I was probably going to eat it. But the Five Second Rule doesn’t […]

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may 24

Ad Agency New Business: Why You Must Avoid The Shiny Objects

Last year we attended and were a sponsor at WOMMA’s WOMM-U, the school of Word of Mouth Marketing and social studies. There were many takeaways from the several days we spent in Chicago, one being that Facebook scares me on a personal level and may take over the world, but I digress. In all seriousness, we […]

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may 24

Agency New Business List Building- An Insider’s View: The Gatekeeper’s Iron Fist

Post by RSW/US List Development Team Member Cory Esselman I work on the Operations side for RSW/US. Building and cleaning lists is my job and when I was approached with writing a guest post for our blog, I thought I’d start with the basics. We are the first step in the new business process and if the […]

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may 17

What’s the Right Size For Your Pitch?

Post by RSW/US New Business Director Kris Klopp   “Women increased their purchase intentions by more than 200% when the models in the mock ads were their size. “Conversely, when women saw models who didn’t reflect their size, they decreased their purchase intentions by 60 percent.” I recently read an article in Elle Canada that […]

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may 15

New Business Is Not Just Persistence, But Consistency

Guest Post by Deborah Budd, editor and content developer at Second Wind We often talk about the need to pursue your top 10 ideal new business prospects.’ By this, we mean identifying the 10 accounts you most want to work with, and then going after them with a persistent effort until you win them, never taking […]

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may 10

Agency New Business Prospecting From A Position of Strength

Reflecting on the 2012 Mirren New Business Conference and a presentation from Bob Wiesner at Saatchi on agency new business prospecting. Bob’s presentation was titled Building Your Pipeline: Casting and Converting the Meeting and early in the presentation he asked the question, “Why Are You Prospecting?” And he went on to talk about a subject we’ve touched on here many […]

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may 08

Pretend Your Prospective Client Has ADD (and is not medicated)

Post by RSW/US Owner & President Mark Sneider In last week’s Mirren Business Development Conference, there were a couple of sessions led by Agency New Business Search Consultants. The challenge with sessions like this is that most of the Agency Search Consultants only deal with very large searches that typically involve much larger Agencies. Many of the Agencies attending […]

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may 04

Agency New Business: Mirror, Mirror on the Wall

Post by RSW/US New Business Director Kris Klopp In the fairy tale “Snow White,” the evil queen gazes upon her image in the mirror and ponders this question, “Mirror, mirror, on the wall, who’s the fairest of them all?” As we all know, the evil queen is SHOCKED to hear the enchanted mirror respond that […]

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