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sep 27

RSW/US Webinar: Ad Agency Social Media Pages You Should See

We’re often asked by prospective agencies and current clients what’s working out there for other agencies, and often on the topic of ad agency social media for new business. In our webinar Maximizing Digital/Social Value in Agency New Business we spoke on the topic, looking at several agencies and PR firms that are highly active in certain key […]

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sep 26

Agency New Business: Put On That Damn Sales Hat (Chapter 7: The Agency Principal Can’t, And Shouldn’t, Do It All)

This is Part 7 of a 17 chapter eBook, “Agency New Business: Put On That Damn Sales Hat,” which you can download at no cost here. The eBook covers everything from pre-prospecting preparation to working opportunities to close.  The majority of the eBook focuses on elements that agencies either often overlook, are too busy to consider, or are […]

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sep 20

Agency New Business: Put On That Damn Sales Hat (Chapter 6: We Don’t Care How Nice The Prospect Is!)

This is Part 6 of a 17 chapter eBook, “Agency New Business: Put On That Damn Sales Hat,” which you can download at no cost here. The eBook covers everything from pre-prospecting preparation to working opportunities to close.  The majority of the eBook focuses on elements that agencies either often overlook, are too busy to consider, or are […]

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sep 19

5 Keys to Account Management, Retention and Growth

Guest post by Tracy Lewis (@Tracy_J_Lewis) a consultant at PR 20/20 and community manager for Marketing Agency Insider.           Landing new business is just the first step in growing a profitable agency. From here, you need to effectively manage, retain and grow accounts. As stated in Paul Roetzer’s (@paulroetzer) book The Marketing Agency Blueprint, […]

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sep 12

Agency New Business: Put On That Damn Sales Hat (Chapter 5: I Only Know How To Do A Referral!)

This is Part 5 of a 17 chapter eBook, “Agency New Business: Put On That Damn Sales Hat,” which you can download at no cost here. The eBook covers everything from pre-prospecting preparation to working opportunities to close.  The majority of the eBook focuses on elements that agencies either often overlook, are too busy to consider, or are […]

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sep 06

Agency New Business-A 5 Step Exercise To Ensure Your Agency Avoids A Spinal Tap Moment

One particular challenge agencies face with getting  new business-just getting the process started. Or I should say, getting the process started well. An agency cobbles together a list that’s been languishing in their database, puts together a general newsletter and sends it out to that entire database. They’ve just had a Spinal Tap moment. For […]

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sep 06

Agency New Business: Put On That Damn Sales Hat (Chapter 4: It’s Not About You My Friend!)

This is Part 4 of a 17 chapter eBook, “Agency New Business: Put On That Damn Sales Hat,” which you can download at no cost here. The eBook covers everything from pre-prospecting preparation to working opportunities to close.  The majority of the eBook focuses on elements that agencies either often overlook, are too busy to consider, or are […]

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