We’re often asked by prospective agencies and current clients what’s working out there for other agencies, and often on the topic of ad agency social media for new business. In our webinar Maximizing Digital/Social Value in Agency New Business we spoke on the topic, looking at several agencies and PR firms that are highly active in certain key [...]
Post by RSW/US Owner & President Mark Sneider For those of you following these posts, this is the Chapter 7 summary from our soon to be released, 17 chapter Agency New Business Handbook titled: Put on that $%*! Sales Hat! The Hardest Part of Agency New Business. The 17 Chapters talk about why you need [...]
Post by RSW/US Owner & President Mark Sneider For those of you following these posts, this is a summary of chapter 6 of 17 chapters from our soon to be released Agency New Business Handbook titled: Put on that $%*! Sales Hat! The Hardest Part of Agency New Business. The 17 Chapters talk about why [...]
Guest post by Tracy Lewis (@Tracy_J_Lewis) a consultant at PR 20/20 and community manager for Marketing Agency Insider. Landing new business is just the first step in growing a profitable agency. From here, you need to effectively manage, retain and grow accounts. As stated in Paul Roetzer’s (@paulroetzer) book The Marketing Agency Blueprint, [...]
Put On That $%*! Agency New Business Sales Hat! Chapter 5: I Only Know How To Do A Referral!!
Post by RSW/US Owner & President Mark Sneider Over the course of the coming weeks, I’ll be posting summaries of the 17 Chapters presented in our latest Webinar “The Second Hardest Part About Prospecting: Closing the Deal”. These 17 Chapters will be fleshed out and will be released this Winter in a new Agency New [...]
Post by RSW/US Director Of Business Development Lee McKnight Jr One particular challenge agencies face with getting new business-just getting the process started. Or I should say, getting the process started well. An agency cobbles together a list that’s been languishing in their database, puts together a general newsletter and sends it out to that [...]
Post by RSW/US Owner & President Mark Sneider Over the course of the coming weeks, I’ll be posting summaries of the 17 Chapters presented in our latest Webinar “The Second Hardest Part About Prospecting: Closing the Deal”. These 17 Chapters will be fleshed out and will be released this Winter in a new Agency New [...]
