RSW/US Webinar: Ad Agency Social Media Pages You Should See

Agency social

We’re often asked by prospective agencies and current clients what’s working out there for other agencies, and often on the topic of ad agency social media for new business. In our webinar Maximizing Digital/Social Value in Agency New Business we spoke on the topic, looking at several agencies and PR firms that are highly active in certain key…
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Agency New Business: Put On That Damn Sales Hat (Chapter 7: The Agency Principal Can’t, And Shouldn’t, Do It All)

agency principal

This is Part 7 of a 17 chapter eBook, “Agency New Business: Put On That Damn Sales Hat,” which you can download at no cost here. The eBook covers everything from pre-prospecting preparation to working opportunities to close.  The majority of the eBook focuses on elements that agencies either often overlook, are too busy to consider, or are…
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5 Keys to Account Management, Retention and Growth

PR 2020

Guest post by Tracy Lewis (@Tracy_J_Lewis) a consultant at PR 20/20 and community manager for Marketing Agency Insider.           Landing new business is just the first step in growing a profitable agency. From here, you need to effectively manage, retain and grow accounts. As stated in Paul Roetzer’s (@paulroetzer) book The Marketing Agency Blueprint,…
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Agency New Business-A 5 Step Exercise To Ensure Your Agency Avoids A Spinal Tap Moment

22spinal-tap

One particular challenge agencies face with getting  new business-just getting the process started. Or I should say, getting the process started well. An agency cobbles together a list that’s been languishing in their database, puts together a general newsletter and sends it out to that entire database. They’ve just had a Spinal Tap moment. For…
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