Post-BOLO Conference: Still A Place For Analog In a Digital World

Post by RSW/US Director Of Business Development Lee McKnight Jr

We attended and were a sponsor at the BOLO digital conference last week .

First time there and it was well worth it.  Encourage you to take a look at some of the insight’s here.

We put together a brief survey in conjunction with BOLO and sent it out to the attendees prior to the conference.

You can download it here.

What struck me initially was the stat from the following question:

We asked those agencies that specifically counted their new business outbound effort as being most successful, which channels below are you finding most effective?

Calling was most successful by almost 60%.

It was Interesting going into a digital conference with this percentage in mind.

What does it mean?

Our takeaway-for all the importance of inbound and the amazing and growing number of tools to drive it, outbound, and more specifically the personal conversation, is still a valuable tool.

Don’t put all your focus on one new business channel at the expense of another.

Author: Lee McKnight Jr

I’m the VP of Sales at RSW/US. We specialize in working with services firms to help drive and close new business-if you need help with that, email me at lee@rswus.com. What I actually do: drive sales efforts to bring ad agencies and services firms on board with RSW, create content around successful new business tactics and help drive RSW/US marketing objectives, including social media channels, blog content, webinars, video and speaking engagements. You can find me on Twitter (@leemcknightjr). Dig it.